New York and San Francisco (PRWEB) June 20, 2012
Today UNIFIED, the premier enterprise marketing technology for brands and agencies, announced that veteran digital marketing executive Calvin Lui has joined the company as President and Chief Strategy Officer. In this role, Lui will lead company-wide strategy, business and corporate development, marketing, and finance. He will report directly to CEO and co-founder Sheldon Owen.
Prior to joining UNIFIED, Lui served as President & CEO of Tumri, the pioneer and leader in dynamic creative platform that served a wide range of advertisers and agencies including HP, Nike, Sears, Capital One, Dell, AT&T, Allstate, Best Buy, Amazon, Travelocity, Unilever, WPP, Omnicom, Publicis, InterPublic, Havas, and more. Previously, Lui served as the Chief Operating Officer of Connexus, a leading Internet performance marketing company, and as SVP of Sales and Marketing at Ticketmaster. He has also served in finance and corporate development roles at Lycos and Credit Suisse First Boston.
“We are entering an unprecedented phase of development and growth, both as a company and an industry. Calvin has participated first hand in the last 20 years of the digital evolution, from the early portal wars to the most recent introduction of real-time exchange environments to our industry. UNIFIED will benefit tremendously from Calvin’s leadership and expertise in marketing and technology,” said Sheldon Owen, CEO and co-founder at UNIFIED. “Calvin’s appointment is a great win for us, and a testament to UNIFIED’s commitment to building a world class team.”
“Enterprise marketing technology is becoming critical to chief marketing officers’ success, and social is proving to be the epicenter of activities, now and in the future,” said Calvin Lui, president and chief strategy officer at UNIFIED. “As leaders in the enterprise software industry and social media space continue to evolve their strategies, UNIFIED is a leader in the industry’s development. I look forward to working with the UNIFIED team and helping to deliver impactful solutions to marketers everywhere.”
“I’ve had the privilege of working with Calvin in a variety of capacities over the years. He brings tremendous expertise on how to deliver great technology solutions to marketers and agencies,” said Steve Katelman, EVP of Global Strategic Partnerships at Omnicom Media Group. “Calvin is a strong addition to the UNIFIED team.”
UNIFIED is the enterprise marketing technology company for top global brands and agencies that need to activate social audiences and impact consumer actions. UNIFIED’s Social Operating Platform allows brands to simply and effectively execute sophisticated paid, earned and owned media campaigns across multiple social ecosystems. The Social Operating Platform features the socialCORTEX, UNIFIED’s proprietary social intelligence layer that includes the Social Action Pricing Engine, Social Action Ad Server, and the industry’s first Earned Media Action Framework. UNIFIED is a Facebook Preferred Marketing Developer and was a finalist in the Festival of Media’s 2012 Media Accelerator Programme Hot Company of the Year. For more information, visit http://www.UnifiedSocial.com.