RunRev Updates LiveCode and Announces Partnership with inneractive to Bring In-App Monetization Options for iOS and Android Apps

Popular Cross-platform Development Environment Teams with Global App Monetization Exchange to Bring Monetization Opportunities to LiveCode-created Apps

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"Through this alliance, we’re giving developers the chance to generate tens of thousands of dollars in monthly app revenue using inneractive’s tool.”

Edinburgh, UK (PRWEB) June 20, 2012

RunRev today announced a new version of LiveCode and partnership with inneractive that incorporates an in-app monetization tool in applications built using RunRev’s cross-platform development environment, LiveCode. LiveCode developers who submit their apps to the Apple App Store or Google Play will now be able to generate revenue through the use of ads and other monetization options provided by inneractive.

LiveCode 5.5.1 and partnership with inneractive allow developers to embed advertising in their mobile apps, optimize and track the performance of ads, track usage and more. Additionally, version 5.5.1 brings Address Book support on both iOS and Android, new features for Android developers such as support for media picker, save images to the user's photo album, native scroller control, native player control and native field controls. LiveCode 5.5.1 is a free upgrade to those with a current LiveCode 5.5 license or can be purchased here.

RunRev partnered with inneractive to support new and existing LiveCode developers in their goals of optimizing mobile apps for global commerce opportunities. inneractive is the industry’s premier mobile app monetization exchange with over 100 ad providers, automatically optimized in real time to provide global coverage and local targeting. With inneractive, LiveCode developers gain access to the market’s most advanced tools to monetize apps including display, rich media, video, virtual currency, in-app search and hyper local advertising.

“We could not be more excited to announce this partnership,” said Kevin Miller, RunRev CEO. “App developers want opportunities not only to see their apps in the app stores, but also to monetize them to establish further business channels. Through this alliance, we’re giving developers the chance to generate tens of thousands of dollars in monthly app revenue using inneractive’s tool.”

Ziv Elul, inneractive’s CEO explains, “We are thrilled with this collaboration opportunity, which will bear fruit for inneractive, RunRev, but most importantly, to the global developer community. By using our joined solution, developers can finally benefit from a solution that will take care of their development and monetzation needs in a seamless and efficient manner.”

About Inneractive
inneractive is the industry's leading mobile app monetization exchange with over 100 ad providers integrated and available in a one line SDK. With full transparency of real time optimization, developers can monitor how inneractive maximizes their global app revenue across all platforms. Thanks to automatic optimized mediation, developers can monetize their mobile apps and maximize their app potential.

About RunRev Ltd.
RunRev makes the LiveCode cross-platform development environment for building sophisticated mobile, Web, desktop and server applications. The company aims to open doors with technology by empowering people to create apps through an intuitive and easy-to-learn programming language. The LiveCode English-like language and focus on instant results appeals to a wide range of users, from individuals and educators to corporate and enterprise developers. Considered a modern descendent of HyperCard, LiveCode offers a robust yet flexible path to cross-platform app creation. For more information visit http://www.runrev.com.


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