Record Crowds Set to Chill Out as The Lipton Chai Latte Winter Festivals Unveils Expanded School Holiday Programme

(PRWEB) June 21, 2012

As the temperatures plummet, The Lipton Chai Latte Winter Festivals will draw an estimated record crowd of 500,000 people outdoors to enjoy a unique winter experience throughout the June/July school holidays.

This year the festival will be appearing in some spectacular locations across Australia – King George Square in Brisbane, on the iconic sands of Bondi Beach, along the St Kilda promenade in Melbourne and for the first time in Western Australia, the Esplanade in Fremantle.

Justin Ricketts, 2012 director of The Winter Festivals has said:

‘We are really excited about this year’s festival. Our aim in planning 2012 has been to make this a great destination for fun and entertainment for all ages. With lots of fun family activities to entertain the kids during the day, and some great entertainment for adults during the night, we are sure this is going to be THE entertainment destination this Winter.”

A richer mix of activities than ever before has been planned for the festival, including the huge open air ice rink – one of the largest in the country.

There will be an enhanced range of activities for children throughout the day including special family discounts, school holiday programs, special guest visits from their favourite kids characters and facilities for kids birthday parties.

There’s plenty for the adults too with a ski-themed lodge aimed at young revellers complete with roaring fireplaces, specialty European alpine cuisine & dining, licensed bars, live music and entertainment.

Those who brave the cold for a winter's night out will be able to enjoy high-quality hearty comfort food and Glühwein - a type of mulled wine, rarely seen on Australian shores, that is ideal for providing some welcome warmth.

The Lipton Chai Latte lodge will again return for the 2012 Winter Festivals, offering a warm space to relax after a skate on the ice whilst enjoying a free delicious Lipton Chai Latte.

Lipton’s marketing manager Natalie Cassar has said:

‘We’re excited to be continuing our relationship with the Winter Festivals in 2012 and look forward to welcoming visitors to take a break in the Lipton Chai Latte Lounge and enjoy a free exotic and indulgent cup of Lipton Chai Latte’.

With Nova and smoothfm as its launch media partners, the Lipton Chai Latte Winter Festivals is again set to gain both domestic and international media coverage, demonstrating that Australia’s key cities offer a range of delights for visitors all year round.

Entry to the Lipton Chai Latte Winter Festivals is free and is open from 12pm – 10pm during weekdays and 10am – 10pm on weekends. Skate hire and rink access tickets start from $12 for kids and $17 for adults with group and family discounts available.

Brisbane, King George Square - 8th June – 1st July

Bondi, Bondi Beach - 28th June – 15th July

St Kilda Sea Baths - 29th June – 15th July

Fremantle, Esplanade Reserve - 5th July – 22nd July

To buy tickets, and for more information, visit http://winterfestival.com.au/

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For more information, contact;

Brianna Fitzpatrick
Nexus MG
PR & Communications Manager
03 9640 0055
0449 283 520
Please visit http://winterfestival.com.au/winter_festival_media_kit.pdf to download the festivals introductory media kit.

This kit includes access to images.

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