Columbus, OH (PRWEB) June 21, 2012
The artistry of motion graphics studio leftchannel came alive Wednesday when Columbus’ Nationwide Children’s Hospital opened its doors for the first time since completion of a $450 million expansion and environmental installation, seven years in the making.
In October, 2011, leftchannel overshadowed six other design firms bidding for the coveted job of translating static graphics to elegant, organic and sophisticated motion graphics in the Hospital’s “magic forest” and two entry corridors. Under the creative direction of leftchannel President Alberto Scirocco, Taehee Lee, leftchannel’s lead designer/animator on this project, while working with other leftchannel designers created a gentle and sophisticated character animation that brings birds, deer, bunnies and other woodland creatures to life with an organic quality that works with the Nationwide Children’s Hospital’s child-centric, eco-friendly design.
According to Aki Carpenter, art director at Ralph Applebaum Associates, Inc. of New York, four Columbus design firms, two New York firms and one Chicago firm were close contenders for the project ultimately awarded to leftchannel.
Ralph Appelbaum Associates is the design firm overseeing the entire Nationwide Children’s Hospital expansion project, and Carpenter is the project’s art director.
“We had seven big players from Columbus, Chicago, and New York bidding on this project,” Carpenter said. “All of the firms came out on top with solid graphic design, but it all boiled down to leftchannel’s perfect execution of the media we provided during the bidding process.
“They have a great cosmopolitan background, and they’re based in Columbus. We felt that working with a Columbus firm was important, and once we met with leftchannel we knew we had the right design team.”
Scirocco says he knew leftchannel had exactly what was needed to complete the hospital’s motion graphics design, but was nonetheless humbled when the project was awarded to his team.
“We knew we were the ideal candidate for this project but we were up against some talented firms,” Scirocco said. “Earning this contract was a genuine affirmation of our team’s capabilities.”
Columbus’ Nationwide Children’s Hospital is a healthcare network that provides wellness, preventive, diagnostic, treatment and rehabilitative care for infants, children, adolescents and selected adult patients. A medical staff of more than 800 and a hospital staff of almost 4,000 provide state-of-the-art pediatric care for 500,000 patient visits annually.
The Nationwide Children’s Hospital is home to Ohio’s first Level 1 Pediatric Trauma Center, and its Columbus Children’s Research Institute is one of the top 10 Nationwide institutes of health-funded, free-standing pediatric research. Each year, more than 75,000 people receive health and wellness education at the facility. Two thousand students from 93 institutions, and 500 physician residents receive training at Columbus’ Nationwide Children’s Hospital.
Find out more about leftchannel at http://www.leftchannel.com.
Established in 2003 and headed by Alberto Scirocco, leftchannel is a motion design company comprised of multidisciplinary graphic design artists specializing in motion graphics, TV spots, music videos, broadcast identities, program titles and opens, animation and graphic design, advertising and broadcast graphics. Scirocco began his career in design and art in Italy before moving to the U.S., where he helped establish leftchannel in Columbus. An adjunct professor and head of the CCAD Motion Design program, Scirocco’s passion for computer animation and motion graphics is a driving force behind the firm’s decisively individualistic and pioneering capabilities adaptable in a multitude of fields including film, advertising, broadcast graphics, architecture, retail planning, digital installation, projection mapping and environmental design.
Leftchannel has earned numerous industry awards including: Addy Awards (Nationwide Silver, multiple regional); Boards Magazine (multiple); Brooklyn Film Festival (Festival Identity Selection); Communication Arts Design Annual (multiple); Cracow Film Festival (Poland); Digital Arts Magazine; IdN Magazine (Music Video Annual, 15th Anniversary Book/Featured Artist); Int'l Fest of Cinema and Technology (2nd Place); iTunes Video Store (Inaugural Day Top 10); Kromotion.com; Lumen Eclipse; Motionographer.com; mtv.com (Top 5 Music Video Pick of the Week); Nemo Film Festival (France); The One Show (Merit Award); OneDotZero Film Festival (InterNationwide); RES Film Festival (InterNationwide); RES Magazine (multiple); Rushes Soho Shorts Festival (UK); STASH DVD (multiple); SXSW Film Festival (multiple); Vice Magazine.
Leftchannel’s client list includes A&E Network, Absolut, American Express, AOL, CMT, Bristol-Myers Squibb, Canon, The Discovery Channel, Eli Lilly, ESPN, Ford, Honda, Humana, Express, Huntington Bank, J.P. Morgan Chase, Luxottica Group, Merck, MTV, NASCAR, Nike Golf, Panasonic and Sony.
For more information, visit the leftchannel website at http://www.leftchannel.com.