Charlotte, NC (PRWEB) June 21, 2012
How Responsible is Your Toothpaste Company?
It may be hard for some to believe, but even in this day and age there are some toothpaste companies that still test their products on animals. But none of these companies place a label on their tubes telling exactly what kind of practices their company takes part in, so unless you do a little research, how are you supposed to know?
At the Internet Marketing Division at CCP Web Design we did just that, looking into the testing practices of a number of major toothpaste manufacturers. We found that, for the most part, nearly every major toothpaste company on the market today tests on animals.
This is mostly due to the fact that the Food and Drug Administration requires that many of the commonly-used ingredients in toothpaste be tested on animals. The vast majority of the toothpaste companies we looked into noted that they would stop testing on animals immediately if they were not required to do so in order to use the necessary ingredients in their toothpaste.
Despite the fact that most toothpaste companies test on animals, there are still reasons to choose one toothpaste company over another based on their business practices.
One of the toothpaste companies we looked into was Crest. Crest’s website lists many ways in which the company is committed to environmental protection. The company has a program in place to power their plants with 100% renewable energy, use 100 percent recycled or renewable resources for their packaging and products, and to eliminate consumer and manufacturing waste headed to landfills, all by 2012.
Most other toothpaste companies had similar plans to eliminate waste, and some already have done so. GlaxoSmithKline, which owns both Aquafresh and Sensodyne, writes on their website that they are committed to sustainable energy practices. Colgate manufactures Colgate Total in a LEED (Leadership in Energy and Environmental Design) silver-certified manufacturing plant. In our research we found no significant difference between each company with regard to their environmental impact policy.
But despite their commitment to environmental safety, Crest still tests on animals. The company’s website states that they only test on animals when it is unavoidable.
Crest, owned by Procter & Gamble Co., writes, “Animal research is an exceedingly rare event at P&G. Today, we complete more than 99 percent of all safety evaluations without testing on animals. The remaining tiny percentage comes from studies required by law or in cases where there are no alternatives available.”
Crest is not the only company to take this perspective on animal testing. GlaxoSmithKline, the owners of Aquafresh and Sensodyne, tests on animals much more often than Crest, but likely with good reason.
GSK is not only a toothpaste manufacturer, but is a manufacturer of many major medications and vaccines as well. The legal requirements for safety in the production of vaccines and medications are much more rigorous than those for toiletries and therefore animal testing is much less escapable for the companies that produce these medicines. The GSK website is not clear about how much of their animal testing is done for their toothpaste products and how much of it is done to ensure the safety of medications.
Colgate falls in line with this philosophy on animal testing as well. The Ethical Consumer Research Association once recommended that their customers not purchase products made by Colgate because of their animal testing policy, but this has changed.
Since then the company has adjusted their animal testing policies and has now been recognized by PETA (People for the Ethical Treatment of Animals) with their “Working for Regulatory Change” label. The label is given to companies who test on animals only when legally required and who work with lawmakers to try to change legal policies regarding animal testing.
Crest/P&G, GSK and Colgate share a similar policy on animal testing, but there are two other companies that stand out from the rest. When looking through the Arm & Hammer website it can be difficult to find information on their corporate policies. It seems that the website does not provide any information on their animal testing policy.
On the PETA website it’s noted that Arm & Hammer does indeed test on animals. According to PETA’s Cruelty-Free Shopping Guide, Arm & Hammer tests on animals and is not listed as one of the companies working for regulatory change.
The other company that shined above the rest went in the opposite direction of Arm & Hammer. The personal products company Tom’s of Maine absolutely does not test on animals. They make products from entirely natural ingredients and do not use ingredients that have a negative environmental impact.
Though Tom’s is actually a subsidiary of Colgate, they have a different policy when it comes to testing on animals. Tom’s does not use any of the ingredients that are required by law to be tested on animals, unlike its parent company. Many of its products are even vegan, though a small amount of products contain beeswax.
So if you are concerned about the amount of testing on animals your toothpaste company does, your best choice might be Tom’s of Maine. Though Tom’s of Maine is certainly a very effective brand of toothpaste, it is less known and not recommended by many dentists.
Dr. James Wells at South Charlotte Dentistry does recommend Sensodyne, which only tests on animals when legally required or when there is no alternative.