Managing Partner Graham Wrights says medical professionals are becoming more serious about ensuring their stethoscope is not stolen.
(PRWEB) June 21, 2012
Medisave USA sees a marked uptake on the use of personalization on the Littmann stethoscope range. Customers are increasingly using symbols as well as names on the stethoscope when opting for the laser engraving service.
Medisave USA has seen a tremendous success not only with the engraving of names and personalization on the famous Littmann stethoscope, but addionally the engraving of symbols across the range. Continually adding to the symbols on stethoscope engraving, Medisave now offer in excess of 120 symbols to choose from, ranging from stars, hearts, zodiac signs and even weather symbols.
The craze has grown steadily since the introduction in late 2008 and whilst the symbol engraving is primarily confined to the Littmann stethoscope, it has proven one of the biggest attractions to customers ordering through the site. Often combining the purchase of their stethoscope with other must need items such as scrubs and pen torches, the advantages of personalization are clear. A great theft deterrant and immediate recognition of your own property makes it rare for a customer to check out without selecting to have their stethoscope personalized. Retention and recognition of their chosen item is easier with unusual symbols as well as a name.
Managing Partner Graham Wrights says medical professionals are becoming more serious about ensuring their stethoscope is not stolen. "Believe it or not, we have cases where customers may deliberate for hours about their chosen color and finish on their stethoscope, along with the name or symbols they want engraved. Often it is being bought as a present so a huge amount of thought goes into the purchase. Sometimes people will think overnight or for a few days before committing. Once this is done, and after paying for something they want to keep lifelong, it becomes hugely important for them to have their purchase exactly as they want it. It really does become a badge of recognition and identity and is arguably the most significant item that will be purchased so it needs to be right."
Although Medisave stock a number of ranges, it is the Littmann stethoscope which provides the majority of sales when it comes to symbol and name engraving. As a premium product in the stethoscope market place, it is usually the Littmann stethoscope that consumers will choose. Medisave continues to add both new products to the store and more symbols to chose from - often taking into account personal customer requests and adding to the range through demand.