CUnet Introduces Inquiry IQ - Multi-Channel Inquiry Planning at APSCU

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Revolutionary approach to inquiry generation gives schools unprecedented insight into media planning and performance

Today at APSCU, CUnet launched Inquiry IQ, a revolutionary new inquiry generation service that provides schools with detailed, multi-channel plans to help reach, recruit and enroll students online. With Inquiry IQ, schools receive regular reporting on inquiry performance by campus, program and source, along with ongoing recommendations for ways to diversify and optimize media planning and pricing. The result is a targeted, transparent inquiry generation strategy that drives down cost per start, uncovers new opportunities and provides greater insight into overall enrollment marketing.

With Inquiry IQ, all inquiries are routed through Sparkroom, the industry’s leading platform for inquiry management, which processes over one million inquiries each month. With this powerful technology, CUnet can access a level of insight into inquiry performance that is unparalleled among inquiry providers. CUnet’s account teams leverage that data to work collaboratively with school clients to continually diversify and optimize their media mix, and identify those sources that best meet their requirements. This performance data also allows CUnet to target the right sources at the right prices, by negotiating lower pricing for those sources that underperform, while increasing investments in areas that drive results.

“We start by asking what your goal for enrollments is—not how many inquiries you need—and we work backwards to achieve that goal,” said Shadee Barkan, Managing Director of Inquiry Generation at CUnet. “We know the more channels we test, the more likely we are to match a school or program to the sources most likely to work for them, so we continually diversify the mix to get it just right. We’re already doing this with a few trial customers, and in just two months, we’ve seen a reduction in cost per start of as much as 15 percent in some cases.”

CUnet’s Inquiry IQ multi-channel planning service takes a collaborative approach to media planning, uncovering untapped opportunities and targeting the right sources at the right prices through the following process:

1.    Assessment & Analysis: CUnet’s account teams review the school’s start goals, followed by a detailed analysis of their current and past inquiry performance by channel, program, cost and campus.
2.    Identify Anomalies: With Sparkroom, CUnet’s industry-leading technology platform, the account team reviews inquiry performance to identify sources that stand out.
3.    Diversify & Adjust: The account team presents a customized plan offering a diversified media mix and adjustments to pricing, allocations and programs. The team then implements all agreed-upon changes.
4.    Ongoing Optimization: CUnet follows up with weekly client calls, regular reviews and reports on results and ongoing suggestions for optimization.
Inquiry IQ is available now for current and new customers. For more information or to arrange for your school’s multi-channel plan, contact sales(at)cunet(dot)com.

About CUnet
CUnet delivers industry-leading technology, media and marketing services to higher education institutions to help recruit and enroll students. Driven by a commitment to technology leadership, compliance and exceptional customer service, CUnet’s higher education experts partner with schools to improve marketing performance and deliver qualified inquiries that meet enrollment and retention goals. CUnet is dedicated to providing the highest standards of transparency and compliance while promoting ethical marketing practices in postsecondary education. Headquartered in Paramus, NJ, CUnet is a subsidiary of Nelnet (NYSE: NNI), a leader in education planning and financing for more than 30 years. For more information, visit

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Victoria Badgley, Director of Corporate Marketing
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