MEDIA AVAILABILITY: Crisis Communications Consultant and National Advocate for Sex Abuse Survivors Available to Comment on Sandusky Verdict

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Serrano to provide commentary and analysis of verdict, new revelations, and the effect on Penn State’s already-tarnished image

Jerry Sandusky did not act alone. He was protected by university officials in order to maintain their prestigious football program and all of the riches and power that it provided them. This had a devastating effect on the lives of many more victims.

Crisis communications and public relations consultant Mark Serrano (http://www.markserrano.com), a national advocate for sex abuse survivors, is available to provide insight and commentary on the verdict in the criminal child sex abuse case of former Penn State Assistant Coach Jerry Sandusky.

Serrano has appeared on multiple cable and Washington, DC- area news programs from the outset of the Penn State sex abuse cover up. He has repeatedly called out Penn State officials for failing to implement an effective and necessary communications strategy following the initial reports of alleged abuse by Sandusky.

Serrano commends the victims for their strength and urges them to remain vigilant in their efforts to assist the prosecution toward a victory in court. He hopes the lessons learned from the events at Penn State and the missteps taken by the university's administration will help prevent this type of horror from occurring again.

About the commentator:

As a sex abuse survivor and national advocate, Serrano offers both personal experience and knowledge on this highly sensitive subject. At the outset of the Catholic Church child sex abuse crisis in 2002, Serrano's story of abuse and secrecy was featured in a front page story in the New York Times. The story made Serrano the first clergy abuse survivor to publicly break a gag order in a church settlement through the national media.

Serrano has conducted hundreds of live and taped interviews as a commentator with major national broadcast and cable news outlets and news publications. He is also an opinion-editorial writer who has been published in major daily newspapers across the country and a regular blogger on political, crisis pr, and other topics.

Serrano is also the founder of ProActive Communications, a strategic communications firm which provides expert public affairs, digital PR, and multimedia services to its clients (http://www.proactivecommunications.com).

Serrano’s latest commentary on the Sandusky trial can be found at: http://www.markserrano.com/index.php/video-commentary2/

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Patricia Kakridas
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