Modapt Announces Launch of 'Speed Matters' Video Ad Campaign

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Modapt's new promotional campaign kicks off with “The Bomb" video. New Advertisement underscores the need for speed on mobile web sites.

“You can have the best looking mobile site out there but if it is not optimized to load quickly on a mobile device; it won’t matter because today’s users won’t wait."

Modapt, Inc., a leading provider of mobile web optimization and acceleration solutions, today announced that it has launched a new marketing campaign spotlighting the need for speed on mobile websites. Each video in the series will highlight humorous situations that underscore just how critical load time can be and will deliver the company’s new tagline, “Because Speed Matters.” The first video in the series was launched today and can be viewed at

“The mobile web industry is one of the most talked about markets in the world. Most publishers focus on formatting their sites to look good on the small footprint of mobile phones and tablets but they often forget about the most important aspect and that’s speed,” said Mark Lederhos CEO of Modapt. “You can have the best looking mobile site out there but if it is not optimized to load quickly on a mobile device; it won’t matter because today’s users won’t wait. They will simply move on.”

The campaign premiers with a video ad entitled “The Bomb,” a one minute humor based clip that highlights just how critical speed on mobile web can be. From their mobile phone, two bumbling spies attempt to access a website that has instructions on how to diffuse a time bomb.

“HTML5, CSS3, JQuery Mobile and a raft of other mobilization tools are all focused on the presentation layer. However, they ignore two critical imperatives of delivering an engaging experience across mobile phones tablets; namely user behavior and speed,” said Joe Barber, Modapt’s Chariman. “Modapt’s Renegade platform is an edge based hyper-scalable integrated mobile-aware web server, caching/proxy server and transcoding engine that delivers extraordinary performance levels. Mobile web publishers that focus exclusively on presentation while ignoring speed will find limited success.”

The Modapt Connect product maintains live real-time integration between the Web property (CMS) and the mobile version. All transcoding and content adaptation is done on the fly. Any changes made to the main website are adapted to the mobile version synchronously.

About Modapt
Built on best of breed industry-standard technology, Modapt’s Renegade platform makes it easy to dispatch high-performing mobile solutions including mobile websites and mobile web apps. Renegade accelerates delivery speed of digital content to any viewing platform including mobile phones, tablets and a variety of other devices. The platform accomplishes this by pushing intelligence to the edge of the network so that performance close to the target device is optimal. The company has offices in Boston, Massachusetts and Melbourne, Australia.

For further information please contact:

Mark Lederhos        
Modapt (US)                        
P: 781 237 2643                

Joe Barber            
Modapt (Australia)
M: 0407-196-402

Modapt and Connect are trademarks of Modapt Pty Ltd

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Mark Lederhos

781 237 2643
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