London, UK (PRWEB) June 21, 2012
Multi-award-winning transmedia production company, beActive has today announced the launch of Beat Girl The Web series on Social Network Pinterest, an interactive on-line scripted drama which acts as prequel to the upcoming multi-platform series.
Beat Girl The Web Series follows 21-year-old Heather’s journey through music. After the death of her pianist mother, Heather’s only option is to move in with her estranged father and half-brother. She turns to music and DJing to help her make some sense out of life. Heather is determined to continue her mother’s legacy and decides to audition for a place at a prestigious music school.
Through photos, images and short video clips updated daily on Pinterest.com/beatgirlworld, fans can get small snippets of content and follow Heather’s journey, her problems, fights and struggles. The Web series was created to exploit the potential of Pinterest (now the third most popular social network in the world) and its photo sharing capabilities and bring back the popularity of the Photonovels of the 60’s and the 70’s. Heather’s thoughts, wishes, goals and obstacles in her life and the relationships with friends and family are illustrated through images and photos that fans can Pin and share with one another.
Targeted at 18-35 year old women, Beat Girl The Web series is inspired by the Novel Beat Girl by Jasmina Kallay (now on sale on paperback and eBook) and on the upcoming transmedia and multi-platform series (now in post-production), featuring Louise Dylan in the role of Heather. Content Media holds the international online and broadcast distribution rights to Beat Girl.
beActive’s founder and CEO Nuno Bernardo said: “Beat Girl The Web series was designed to exploit the new features of this exciting new social network that is Pinterest. We wanted to bring back the popular Photonovels of the 60s to the new digital generation. The tools and functionalities introduced by Pinterest allowed us to release the content the way we envisioned. As a world’s first we expect that in the future more and more stories will be told on this network using photos and still images”.
beActive is an award winning transmedia production company with a decade of experience in international TV and film co-productions, digital content production, format development and international licensing. With offices in London, Dublin, Lisbon and Sao Paulo, and a joint venture with The Nightingale Company, a Toronto-based production company, beActive recent TV and film projects include Sofia’s Diary UK and Sofia’s Diary China for Sony Pictures Television, HBO Canada primetime series The Line and Living in Your Car, Emmy-nominated Brazilian mini series Final Punishment and the UK film production The Knot, featuring Mena Suvari and Noel Clarke. Recently beActive launched 2 new multi-platform properties, Beat Girl and Collider.
Press contact for beActive:
Franklin Rae Communications
020 7490 4050
Victoria Hartley: victoria(at)franklinrae(dot)com
Leo Kellgren-Parker: leo(at)franklinrae(dot)com