Recent Article on HortonGroup.com Provides Breakdown of Facebook Posts Analysis

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Horton Group

Nashville, TN (PRWEB) June 22, 2012

It is safe to assume with different companies connecting with different target markets, social media posts are going to vary. Horton Group recently uncovered some research performed by social media advertisement-management provider, Media Buddy that might shed light on what practices produce the best results when posting to Facebook. Obviously, organizations are going to try to connect with their followers using different themed content. The information listed in the article does not suggest what kind of content to post, but is more of an analysis of what posting practices are most effective.

A successful social media strategy does not necessarily need to include every social media platform out there. There is ample evidence however that suggests a viable presence on Facebook is a necessity for any business trying to build branding and create community a customer community. For instance, an analysis of social media growth shows 71% of companies are using Facebook to reach the 310 million unique visitors, compared to 59% of businesses using Twitter to reach 22 million unique visitors.

Outlined in the article is a set of statistics most businesses would find useful when managing a social media campaign on Facebook. The article covers specifics such as what times of the day posts are most likely to be seen by the majority of Facebook users and how to formatting a post can result in higher interaction rates. Facebook has the capability to help businesses connect with thousands to millions of potential clients when posts are regularly updated, providing relevant and timely information. However, to do this properly takes time and research into your target audience.

About Horton Group
Horton Group has successfully managed social media campaigns for regional and nationwide companies. The full service advertising and marketing agency has been helping businesses and organization connect with target audiences for more than 16 years. In addition to social media management they also offer web development & design, media buying, search engine optimization and graphic design services.

For more information contact Horton Group at, 615-292-8642.

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