New York, NY (PRWEB) June 27, 2012
CalCon Mutual (“CalCon”) has launched a new animated, consumer-friendly web offering entitled CalTown, USA. The cartoon town was designed to inform and engage consumers on a range of topics from mortgage rates and terms, programs, and processes such as condominium eligibility.
CalCon Mutual (“CalCon”) introduces the mortgage industry and consumers to a fun and engaging way of understanding the mortgage industry. Taking an innovative approach to marketing, CalCon has developed a growing series of informative animated videos that answer all basic mortgage questions and help their customers make the best choices for themselves. Taking place in the fictional setting of CalTown, USA, customers first meet Max who has the same thoughts and concerns as we all do as he helps us get the answers we all need. The creation of CalTown is just another example of CalCon’s innovative way of educating their clients.
“Why can’t learning about mortgages be fun and engaging?” said Joshua Erskine, CEO of CalCon. “CalCon is about striving to give our clients the most enjoyable mortgage process possible and educating them in a pleasant and easy to understand way is at the center of our brand identity. We feel the creation of CalTown and our animated videos is the best way to educate our clients because they take somewhat complex topics and make them relatable to our customers and anyone for that matter.”
With CalTown already featuring five animated shorts that simplify topics such as Rent vs. Buy and Fixed Rate Mortgages vs. Adjusted Rate Mortgages, CalCon doesn’t plan to stop there. CalTown is going to be introducing even more topics in the near future with another 5-10 videos on the way. CalCon’s aim isn’t to push their services on customers or tell them what to do. The only things to be expected from a visit to CalTown are straightforward information and an honest approach to the best loan option for yourself.
“Since our creation as a company, our customers have been our top priority,” continued Joshua Erskine. “We don’t just want CalCon’s products to be easily accessible to customers, we want our wealth of knowledge to be as accessible as well; CalTown is one of many ways we are providing our years of experience and desire to be different for our clients and partners. In a new era of marketing, CalCon sets the standard in providing the most innovative options to our customers whether it be a custom loan portfolio product or the consumer-focused destination of CalTown.”
CalTown is not the only outside-the-box consumer based initiative CalCon has been building in recent months. Its dedication to customer service and hands off marketing will be apparent with the release of the “Social Experiment” in coming weeks.
CalCon Mutual is a nationwide mortgage banker and servicer. With over 200 employees working in offices from New York to Hawaii, CalCon provides a direct lending solution for loans ranging from traditional conforming, FHA, VA, reverse mortgages, resort lending, construction solutions and commercial opportunities. Its founders bring years of experience and over $10 Billion in loan closings. CalCon is licensed in 23 states and provides a dedication to unparalleled customer service. For additional information and individual states where CalCon is licensed, please visit http://www.CalConMutual.com.