Forkly 2.1 Update Includes Customized Photo Filters, Tastemaker Features, Wine.com Integration & More

Denver, CO (PRWEB) June 21, 2012

The latest version of Forkly, the free and popular iPhone app for global food and drink lovers, includes a series of updates for consumers and food & drink businesses alike. Forkly is designed to capture personal tastes and recommend new dishes and establishments based on users’ likes and dislikes.

Forkly version 2.1 will help users take the best possible photographs with newly added photo filters and special effects—think Instagram, but designed specifically for food, drinks, and those beloved candlelit establishments.

Forkly co-founder and designer Brady Becker says, “We wanted to fix those dark, flash-flooded restaurant shots—so while we can’t help our users with professional lighting, we think they’ll love the tasty outcome of the new filters. And even better, the businesses benefit—better images of dishes and cocktails lead to new and repeat customers.”

The Forkly team hopes users and businesses also love the new and improved Tastemaker features. A Tastemaker is the most influential Forkly patron at an establishment (determined by points within the app). With Forkly 2.1, Tastemakers can announce their status through social media accounts, see where they’re most influential, and later this summer, they’ll be rewarded with “Tastemaker Perks” too.

Forkly co-founder Martin May says, “As a culture, we like to spread the word about our favorite places to dine out. Forkly allows users to do just that but through an actual platform—and now they can invite friends to join them, too. Users enjoy this as well as the friendly competition and establishments benefit from the word-of-mouth publicity: a great marketing tool.”

Forkly 2.1 also includes the integration of Wine.com, which allows users to discover wines on Forkly and buy them directly from their phone.

Bay Area Sommelier (and avid Forkly user) Rick Bakas says, “I’ve noticed the tremendous boost in users from the wine community—Forkly 2.1 is huge for those of us who frequently post wine and food pairings. It’s an unique feature--an ideal way for users to keep track of favorite wines while dining out and to order them for home later.”

Launched in August 2011, Forkly’s user-base continues to grow rapidly. Users include global food lovers as well as celebrated chefs like Angelo Sosa and Stephanie Izard (Bravo’s Top Chef), Michael Symon (Food Network’s Iron Chef America & ABC’s The Chew), Jenna Johansen (Bravo TV’s Around the World in 80 Plates), to foodie celebs like Tori Spelling, and major food brands like Whole Foods Market.

Forkly 2.1 can be downloaded for free from Apple’s app store.

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