REDWOOD CITY, CA (PRWEB) June 21, 2012
Zamzee, a social enterprise on a mission to help kids and families be more physically active, has won the “Best Use of Gamification in Health and Wellness” award at the third annual Gamification Summit in San Francisco, June 19-21. The summit brings together gaming industry leaders, startup pioneers, academic researchers and design experts to explore the use of game mechanics and game dynamics to engage the public and solve problems. Award nominations came from the public and were judged by a panel of industry experts.
“Zamzee uses the power and appeal of technology and games to make physical activity a fun, rewarding part of daily life for kids and families,” said Lance Henderson, CEO of Zamzee. “We are honored to be recognized for both our product design and our social mission to improve health and wellness.”
Sedentary behavior and obesity are major problems of national importance. There are approximately 20 million tweens and young teens in the U.S., and research shows that sedentary behavior is putting these young people at risk for serious – and seriously expensive – long-term health problems, including obesity, diabetes, heart disease and cancer.
To earn rewards, kids wear the Zamzee activity meter, a three-axis accelerometer specially calibrated to record short bursts of movement as well as vigorous activity. Physical activity recorded by the Zamzee meter powers a kid's online account at zamzee.com. Early research shows that the Zamzee experience increases kids' physical activity by 30% or more on average – the equivalent of running nearly an extra marathon a month. Zamzee is now available at zamzee.com.
Zamzee also was recognized this week as a nominee for the “Most Innovative Game" award at the ninth annual Games for Change Festival in New York City, June 18-20. Zamzee and other finalists were chosen from 67 candidates by a panel of 35 experts in the gaming industry, media, education, philanthropy and other fields.
In addition to these awards and recognitions, Zamzee has been:
Zamzee is a social enterprise on a mission to make it easier for kids and families to be more physically active. The Zamzee activity meter and website are the result of several years of research, creative thinking and design based on feedback from kids and families. Zamzee was established in 2010 by HopeLab Foundation, a nonprofit research organization that uses the power and appeal of technology to improve the health of kids. Initial research and development of Zamzee was conducted by HopeLab, with support from the Robert Wood Johnson Foundation. HopeLab and Zamzee are part of the Omidyar Group philanthropic enterprises. For more information, please visit zamzee.com.