Following Google’s Most Recent Algorithms, Online Marketing Company, fishbat, Announces Web Traffic Optimization Services

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In the wake of April’s two most recent Google algorithm updates, many utilizing search engine optimization suffer struggle. Online marketing and social media marketing agency, fishbat, announces initiation of web traffic optimization services to enhance online marketing tactics.

On June 20, 2012, online marketing company, fishbat, added a new strategy to its list of services – web traffic optimization. In the wake of Google’s two newest algorithm updates, Panda 3.5 and Penguin, the digital and social media marketing agency has introduced the new multi-pronged strategy of content creation and link building that delivers something even more valuable than search engine results - web traffic and conversion.

The newest Google algorithm updates were not just targeting spam and spam tactics, they were targeted at sites which provided low quality content, keyword stuffing, and engaged in other questionable SEO tactics. However, many claimed that sites were punished without any consideration towards the tactics behind them. Public records indicated that up to 1 in 5 websites were penalized, regardless of whether or not their tactics were in accordance with the algorithm requirements. Over-optimized sites saw their rankings plunge and those who followed the “rules” of SEO suddenly found themselves no longer ranking - even those who engaged in perfectly acceptable social media marketing tactics.

Online marketing companies continue to struggle to restore their rankings, even as Google continues to refresh the Panda updates, SEO experts are strategizing on how to drive traffic to their clients’ sites in other ways.

fishbat has decided, rather than to fight Google and fight constantly changing algorithms, to take a different approach. Fishbat founder, Scott Darrohn, says, “Traditional SEO is becoming a dinosaur in comparison to the tools available on other platforms. To focus solely on traditional SEO is to do your clients a significant injustice.” In practicing what he calls Web Traffic Optimization, Darrohn hopes to drive traffic to client sites using a variety of different avenues. Google rankings pale in comparison to website traffic and conversions. By relying on a more diverse strategy than traditional SEO, it seems that diversification may be the key to successful SEO in the post-Panda/Penguin world.

fishbat, Inc. is a full service online marketing firm. Through social media management, search engine optimization (SEO), web design, and public relations, fishbat strives as a marketing firm to raise awareness about your brand and strengthen your corporate image.

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Amanda Rush
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