Snikiddy® Unveils ‘Snikiddy® Cheese Puffs-- Love at First Bite’ Commercial

New Company Spot Pokes Fun at Parent-Child Standoff Over Snacks

Boulder, CO (PRWEB) June 22, 2012

Just in time for summer picnics and barbeques, beach days and poolside parties, today Snikiddy®, a leading brand of great tasting, all natural snack foods, introduces a humorous online commercial that pits stubborn snacker-child Daisy against her parents in a standoff over snacks.

The commercial highlights Snikiddy® Cheese Puffs ---a fun and great- tasting line of snacks that doesn’t contain the drawbacks of other puffs on the market that are laden with preservatives and additives. Made from simple, wholesome and real ingredients—like all Snikiddy® Snack lines—the Snikiddy® Cheese Puffs flavors Grilled Cheese and Mac ‘n Cheese are inspired by kid favorites everywhere. Baked with real cheese and corn, they contain 50% less fat than potato chips and are gluten- and wheat-free and without artificial colors or preservatives, high fructose corn syrup, trans fats, hydrogenated oils or cholesterol.

“What parent hasn’t battled with their kids over eating what’s good for them versus what they want to eat? Both sides can claim victory with our Snikiddy® Cheese Puffs. Toddlers and school kids get to eat a hip-looking, yummy snack, and the parents can be worry-free about the ingredients,” said Snikiddy® Co-founder Mary Schulman. “Our ‘Snikiddy® Cheese Puffs Love at First Bite’ commercial is about showing that there can be healthy choices in snacks that kids love,” said Schulman.

In the commercial, Daisy’s parents prepare for the worst when offering her snacking choices and the child doesn’t disappoint, first rejecting pretzels and then the dried fruit, until finally she tastes Snikiddy® Cheese Puffs. It’s ‘Love at First Bite’: Music goes off in her head, along with images of the best birthday party a little girl could ever imagine.

“We wanted this commercial to remind viewers that healthy snacking should and can be fun for our kids,” said Schulman.    

Snikiddy® Cheese Puffs are sold in healthy and conventional grocery stores across the country as well as Toys R Us and e-tailers Alice.com and Amazon.com

About Snikiddy
With a passion for children’s health, mother/daughter team Janet Owings and Mary Schulman founded Snikiddy in 2007 in Bethesda, Maryland. Like its founders, Snikiddy is healthy, adventurous, imaginative, and creative.

Snikiddy® produces Snikiddy Snacks® — great tasting, family-friendly, natural snacks available in a variety of flavors. Snikiddy Cheese Puffs were first to market, followed by Snikiddy Baked Fries and the recently launched, Eat Your Vegetables™. Developed for the entire family, Snikiddy® products are made with simple, high quality, wholesome ingredients. They are available in Sharing Packs®, which contain four to five servings per container. Leading varieties are also available in Multi-Packs (bag of 6 snack packs) and/or individual snack packs. Snikiddy® is perfect for lunchboxes, after school, and on-the-go snacks. Snikiddy operates out of Bethesda, MD and Boulder, Colorado. More can be found at http://www.snikiddy.com


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  • Melanie Frenkel

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