Newbury, Berkshire, UK (PRWEB UK) 23 June 2012
Founded in 1976, Acer produces laptops, PCs, tablet computers, smartphones and TVs. The multinational company is headquartered in Taiwan and achieved sales of $15.7bn in 2011.
The company has appointed Newbury-based Generate UK to increase the number of UK consumers who engage with it on Facebook, as well as increasing customer engagement across social media platforms such as Twitter, LinkedIn and mobile photo-sharing service Instagram.
Generate UK is an award-winning digital marketing agency that earlier this year won two awards at the Interactive Media Awards. It was named Best In Class, the highest award given by the IMA; and also won an award for its work on the website for The Poppy Factory, which supports sick, injured and wounded armed forces personnel to find full-time employment.
The agency’s other clients include the National Trust, USN, the Royal Scottish Academy, NHS and online used car retailer Motors.co.uk.
Mike Robinson, director of Generate UK, said: “We are extremely proud that Acer has chosen us to be its social media partner, and look forward to helping it cement its reputation in the UK.”
A spokesman from Acer UK said: “After an extensive search for a top social media agency, we are pleased to be working with Generate UK. Engaging better with our customers in Britain is vitally important to the Acer business, and we are confident that Generate UK can deliver.”