Reston, VA (PRWEB) June 26, 2012
iCONECT Development, LLC, the industry leader in litigation support and eDiscovery software, and pioneers of the revolutionary web-based XERA eDiscovery Review Platform, expands its management team today adding Bob Lorum, former VP of Marketing for Xact Data Discovery (LSP) as the company’s new Vice President of Marketing. In his new leadership position, Bob will play an integral role directing all worldwide branding, marketing, digital and media initiatives for iCONECT to expand market share, revenues and profits.
“Bob brings a unique and powerful blend of marketing leadership skills to the iCONECT table,” states Cynthia Williams, CEO at iCONECT. “With 20+ years’ experience on the client, ad agency and software development sides of the fence, Bob has extensive acumen in all aspects of marketing having built, managed and grown multiple teams, companies and brands in a leadership capacity. Bob’s balanced mix of visionary, strategic and tactical skills, coupled with his direct experience in the eDiscovery world, are tremendous assets to our company.”
“Bob approaches marketing as a combined art and science,” continues Cynthia Williams. “Coupled with impeccable communication skills, Bob’s cross-discipline expertise in research, analytics, web development, creativity and publishing will enable him to orchestrate focused strategies and campaigns that produce results across multiple marketing facets.”
Prior to joining iCONECT, Bob played an instrumental leadership role in the repositioning and rebranding for LSP (Legal Service Provider) Xact Data Discovery over a 4-year span as employee and consultant. More recently, Bob was President of MarketingSherpa, a world-renown leader in marketing research, training and publishing—essentially, teaching marketers how to become better marketers. Bob played a hands-on leadership role in all marketing, research, product, events, training and business operations.
“I am very excited to join the iCONECT management team,” says Bob Lorum. “With the recent introduction of its revolutionary XERA eDiscovery Review Platform, iCONECT is positioned for dramatic growth in multiple markets worldwide. Coupled with the legacy power of the iCONECT brand, I look forward to bolstering the company's already strong momentum in promoting the company, products and unique value to law firms, LSPs, government agencies and corporate legal teams.”
A Wisconsin native and graduate of the University of Wisconsin-Whitewater, Lorum presently resides in Bristol, Rhode Island and is moving to iCONECT’s corporate offices in Reston, Virginia later this week.
ABOUT iCONECT DEVELOPMENT, LLC
Providing hosted litigation and eDiscovery software for more than a decade, iCONECT Development, LLC is a trusted technology partner for law firms, corporate legal departments, government agencies and legal service providers. Whether deployed on-premise or hosted by a legal service provider, iCONECT’s products reduce the excessive costs and process inefficiencies associated with eDiscovery. With the release of its XERA platform, iCONECT raises the bar for user-friendly application interfaces in eDiscovery. The company is based in Reston, VA (Wash D.C.), with offices in Los Angeles and London, Canada. For more information, visit http://www.iconect.com.
iCONECT and the iCONECT logo are trademarks or registered trademarks of iCONECT Development, LLC or its affiliates in the U.S. and other countries