TechnoBuffalo Appoints Roy Choi to Managing Editor

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11-year Disney veteran Roy Choi joins tech blog site TechnoBuffalo as managing editor

TechnoBuffalo, a leading technology blog and product review site, announces the appointment of Roy Choi (@theRealRoyChoi), an 11-year Disney veteran, as its new managing editor.

“Roy has strong management experience and has shown himself to be a talented supervisor of writers and creatives,” said Jon Rettinger, president and editorial director of TechnoBuffalo. “We’re looking forward to his operational leadership as well, which he honed over several years at Disney. He’ll be in charge of enhancing and streamlining the company’s current operations, and strategic growth in key markets.”

For the past three years, Choi has been a documentation administrator at The Walt Disney Company, where he oversaw a team of writers and creative designers to produce collateral and administrative materials for Walt Disney Parks and Resorts. He also served as a corporate spokesmen for local media on new attractions. Prior to that role, he served as a lead technical writer for these Disney projects. Choi has an MBA from the University of California Irvine.

In his new role as managing editor, Choi is overseeing efforts to streamline the company’s operations, and to position TechnoBuffalo for growth in key markets.

TechnoBuffalo readers can learn more about Choi at Inside the Herd:

TechnoBuffalo is continuing to expand its coverage of the technology industry and new consumer electronic products, and recently reorganized into three new departments - phones/mobile, gaming and automotive/imaging. TechnoBuffalo’s readership increased 700 percent in 2011 and its editorial staff has grown to include over a dozen gadget experts. The site receives three million monthly page views and six million monthly video views.


TechnoBuffalo, LLC is a three-year old technology blog that generates a combined nine million monthly views of its articles and videos. Founded by Jon Rettinger, the popular blog covers the latest news and products in the computer, mobile, gaming, imaging and automotive industries. TechnoBuffalo’s reporting is frequently cited by other news outlets and its stories, reviews and editorials have appeared in Wired, The Huffington Post, Wireless Week, Business Insider, and many more. TechnoBuffalo has three weekly shows on Revision3: Ask the Buffalo (Mondays), What’s the App? (Wednesdays) and Rumor Roundup (Fridays). Website: Follow on Twitter @TechnoBuffalo.

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Michael Sias
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