Seattle, WA (PRWEB) June 22, 2012
maoStudios, a Seattle Web Design Agency and Branding Agency, won the 2012 GDUSA American Web Design Award for their web design & development work on the Advance3™ liquid vitamin product website.
Hired by Advanced H2O in 2011, maoStudios implemented a comprehensive brand strategy for their Advance3™ line of liquid vitamins, which began with the product naming, messaging and visual identity. The creative agency also created the packaging design, the website design & development, and managed the initial product launch. Sony Pictures' Smurfs brand was licensed for cross-promotional and brand recognition opportunities for the kids Smurfs vitamin drink. The Seattle web design agency also managed the brand’s promotion at the Smurfs’ movie premiere in New York City in August of 2011 followed by the rest of the Advance3™ product launch.
The Advance3™ website was developed in ExpressionEngine, an excellent content management system (CMS) which maoStudios utilizes to enable clients to easily publish product data, images, promotions, general page content and more to their website. maoStudios’ creative team aimed to provide a user experience that was intuitive to navigate, but also easy for retail buyers to find product details like nutritional facts, flavors, and ingredients.
“This product manufacturer sells to Wal-Mart, Sam's Club, Costco, and Amazon. The product’s brand identity needed to communicate an authority in the market. We capitalized on the science behind the product, which in our opinion is something no other liquid vitamin product has done successfully,” says Michael Olson, maoStudios Creative Director.
The science behind the Advance3 liquid vitamin line is defined by the Liquid Absorption Benefit (LAB) System™, a name created and branded by maoStudios. The Liquid Absorption Benefit (LAB) System™ combines great tasting flavor and potent vitamin nutrition in a liquid base, which is better absorbed by the body.
“maoStudios impressed us with their creativity and professional manner. We would not hesitate to recommend them for any creative or marketing projects.” – Lorraine Petrie, Product Development at Advanced H2O.
The Advance3™ line of liquid supplements launched with a Smurfs Kid’s Multi-Vitamin Ready-To-Drink, an Adults Multi-Vitamin Ready-To-Drink, a Joint Health Concentrate and a Vitamin D3 Bone Health Concentrate.
More about maoStudios:
maoStudios is a creative brand and Seattle web design agency that works with companies both locally in Seattle and nationally. The agency provides everything from comprehensive brand strategies, logo identity design, print design, advertising design, website design & development, Search Engine Optimization (SEO), and marketing strategy. maoStudios is currently doing work for many large and small companies including Holland America Line , Weyerhaeuser and Foundation9 Entertainment.