Melbourne, AU (PRWEB) June 23, 2012
With today’s improvements in communications and the rising ubiquity of mobile devices, more people around the world are becoming dependent on technology for their shopping needs, a trend reflected in recent industry studies by numerous financial agencies. A recent study by the Interactive Media in Retail Group (IMRG), a UK-based online retail trade organization, predicts global e-commerce sales to exceed $1.25 trillion by 2013, rising from an estimated global figure of $961 billion in 2011. The study also reports that the world’s internet users will increase from 2.2 billion in 2011 to roughly 3.5 billion in 2013.
A similar report by independent telecommunications research and consultancy company BuddeComm also shows results consistent with IMRG’s predictions, with the company’s experts anticipating worldwide e-commerce revenues to reach $1 trillion in 2014. Other institutions such as the UK’s Office for National Statistics and the Commonwealth Bank of Australia, as well as IBM’s Smarter Consumer Study, have released statistics that confirm the rising profitability of business websites online.
Representatives from Snap Easy Websites, a top-notch web design consulting company based in Queensland, Australia, urge entrepreneurs to take advantage of the high financial returns that an online store offers.
“Having an online presence is indispensable in business as more consumers go online to buy, research, or find solutions to their problems. A website that works will help your business reach new markets and potential customers worldwide. You can get all that for less cost and more ease than a traditional brick-and-mortar business, therefore increasing your profits.”
However, experts from Snap Easy Websites warn prospective Internet retailers not to avail services from just any consulting company on the World Wide Web, citing high-quality design, effective search engine optimisation (SEO) tools, and superior content writing skills as essential weapons in the online business arena. The consequence of making haphazard choices with regard to the business’s chosen consulting company is more than just a failed online store. Speakers from Snap Easy state, “Poor web design and Internet marketing support services can lead to wasted resources, a lesson we at Snap Easy Websites learned through our own experience.”
The company’s representatives also insist that these tools should be customised for each company:
“Business web design is not a one-size-fits all solution because every business has unique requirements and goals, and faces distinct business challenges and limitations within a constantly changing environment. Your business needs customised web design, appropriate business tools, and other online solutions tailor-fit to your business.”
The web design experts from Snap Easy offer business owners interested in venturing into e-commerce a few ideas for starting a retail website, citing unique logos and headers, interactive page elements, tell-a-friend scripts, and streaming videos as some of the most effective ways to attract customers to the site. However, Snap Easy experts state that of all these tips, consulting a reliable website marketing consultant will have the greatest positive impact:
“Conceptualizing winning website ideas is actually the easier part; the hard part is transforming the intangible concept into a real website which will be seen by visitors from all over the world. Because building a business website is not easy—especially for startup small business owners—it is always a big help to consult an internet marketing expert who knows how to build profit-pulling online platforms, and also help generate unique website ideas.”