Peugeot at Goodwood Festival of Speed 2012

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International car manufacturer Peugeot is a key sponsor at the popular Goodwood Festival of Speed again this year. Visitors to Peugeot’s Goodwood stand can experience the exclusive UK premiere of the very stylish new 208, peek at the incredible HX1 Concept car, and enjoy entertainment from the 208 Let Your Body Drive dancers.

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International car manufacturer Peugeot is a key sponsor of this year’s Goodwood Festival of Speed (

Peugeot is displaying two special Concept cars at the event: the Peugeot HX1 and the new 208 GTi Concept.

Visitors to the Goodwood Festival of Speed will have the chance to learn more about the extensive Peugeot green car range, including industry-leading diesel-electric hybrids like the 3008 HYbrid4 and the 508 RXH, and the 100% electric iOn.

The 208 Let Your Body Drive dancers are performing regularly on the world-class Peugeot display stand over the weekend, recreating the energetic and kinetic 208 Let Your Body Drive dance piece inspired by Marquese Scott, which has already gained over 2 million views online.

The most exciting news for Peugeot fans, though, is the Concept salute to the legendary 205 GTi, as part of the Marque’s new ‘regeneration’ focus for the 208.

The new 208 GTi Concept car regenerates the principles behind the 205, 206 and 207: it is lighter and smaller on the outside, with a more spacious interior than its predecessor, the 207.

All 208s have an extra 5cm of legroom for passengers, 15dm3 more boot volume are 110kg lighter on average than the 207.

Aesthetically, the car champions athleticism and sophistication – a supermini with a cheeky side, attractive and energetic: an embodiment of regeneration and renewal.

The 208 GTi Concept car features chequered flag motifs on the metal mesh grille, a GTi Concept logo, boomerang rear lamps, double chromed exhausts, lower bodywork spoilers, and is designed to be environmentally and economically efficient – with 25% ‘green’ materials and low CO2 output.

Alongside the 208, Peugeot’s HX1 Concept car will make its UK debut at the Goodwood Festival of Speed.

The HX1 is sleek but practical – with half-scissor doors, an adjustable steering wheel and luxurious interior which can morph to seat four, five or six people.

Peugeot has sponsored the Goodwood Festival of Speed since 2010 – when the brand celebrated 200 years of innovation.

2010 saw the arrival of the RCZ Sports Coupé, the SR1 (sports roadster) Concept car and 100% electric Peugeot iOn.

In 2011, Peugeot promoted its extensive range and demonstrated the EX1Concept – a twin-motor powered electric car with electrifying acceleration.

Xavier Peugeot, marketing and communications director, Automobiles Peugeot, said the launch of the 208 represents a “new stage in Peugeot’s desire to drive itself towards greater modernity”.

Laurent Blanchet, product range director, added: “With the 208, Peugeot has given itself the means to recreate an icon.”

Visiting motoring fans can experience the brand new Peugeot 208 at the Goodwood Festival of Speed, Goodwood House, from June 28 to July 1 this year.

For more information about Peugeot at the Goodwood Festival of Speed 2012, the HX1 Concept car, or the stylish new range of Peugeot 208 cars, visit

Notes to editors:

For more information, please contact: Kevin Jones, Public Relations Manager, Peugeot UK, on +44 (0)2476 884215, or email kevin.jones (at) peugeot (dot) com.

About Peugeot

French car manufacturer Peugeot is a corporate sponsor of the Goodwood Festival of Speed. Peugeot creates vehicles which invoke ‘Motion & Emotion’, encouraging potential customers of the 208 to Let Your Body Drive. Popular models include the 107, 207, 3008 and 308, and Peugeot also produces a range of industry-leading green cars, such as the 100% electric Peugeot iOn (, and the impressive diesel-electric hybrids like the 3008 HYbrid4 (

About Goodwood Festival of Speed

The Goodwood Festival of Speed is one of the world’s biggest celebrations of motoring. The annual festival, which began officially in 1993 and is now it’s twentieth year, features stunning supercars and Formula One drivers, steam-powered forebears and vintage vehicles. Top manufacturers use the event to display their latest models – featuring state of the art technology and cutting-edge design – whilst crowds are entertained by music, challenges, races and air displays. This year’s event runs from June 28 to July 1 at Goodwood House, Chichester, West Sussex. Tickets must be bought in advance.

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