The Daily Sales Exchange is going to be the game changer in equipment marketplaces. - Richard French, former global leader of New Business Development for Nokia.
(PRWEB) June 26, 2012
The Daily Sales Exchange launched last week with much fanfare. In its first week it has already generated a lot of buzz. The sheer number of suppliers added over the past week is impressive, and the site is already boasting more than one thousand suppliers. Although the DSE team may probably be patting itself on the back, the real winners are purchasing agents and buyers, who can now go to a single reliable marketplace to discuss specs with suppliers.
The DSE upon a glance looks like a a traditional, attractive marketplace but it is, in fact, unique in many ways. To begin with it is primarily a B2B (business to business) marketplace whose main goal is to bring together specialist equipment suppliers and interested buyers in one easy-to-use comprehensive location.
The DSE addresses a problem that has long affected the B2B market, one of the most complex and fragmented in the world, and yet one that according to the U.S. Census Bureau was worth $342 Billion in 2011. The problem concerns both sellers and buyers. On one hand, suppliers need to transition their businesses to the online world, setting their systems up for e-commerce, in order to offer products in an efficient and effective way that their customers are growing more and more used to. On the other hand B2B equipment is often expensive, have complex specification and many options. Buyers need to research the products they require before they make their purchases. Traditionally this would involve talking about their application with the manufacturer or supplier.
Until now many sellers have had to resort to creating their own websites that attempt to reach out to potential buyers with their products and specialist knowledge. Unfortunately, and in the vast majority of cases, these sellers do not possess the required time and know-how to either create an effective site or to market it in the right way. The creators of the DSE have honed in to this particular problem and created a marketplace that addresses the issue brilliantly. The DSE is an interactive exchange that brings together thousands of sellers in one marketplace with an easy and familiar way to make purchases. The DSE is focusing on product education through articles on its site in the form of a blog that helps buyers get an understanding of some of the product types available in the marketplace. It's a neat little idea.
But beyond that there is an effective way for potential buyers to communicate directly with the suppliers to get answers to their questions. This is a vital component of B2B that has regularly been overlooked by standard marketplaces, and is perhaps something that is intuitively understood by sellers.
Keep your eye on the DSE, it is on its way to becoming the benchmark B2B marketplace.