New York, New York (PRWEB) June 25, 2012
There are many reasons why a small online t-shirt label should consider having a pop-up storefront, or occasional live presence at popular shopper's markets.
"My label's move to expand into the weekend fashion market scene in New York is twofold. Firstly I look forward to meeting the people wearing my designs. Meeting customers who have bought and are thrilled with their shirts always makes me happy. It reminds me of why I have fun designing shirts and why I will keep at it. Secondly I want to give customers an opportunity to get to know me as well as my label and it's products. The hope is that The RonLewis Label grows beyond being just another a t-shirt website and becomes more of a brand with a face to it", stated Ron Lewis, Owner and Creative Director of http://www.TheRonlewisLabel.com
Ron is making the move into the weekend fashion markets to connect with his customers more and to put a face to his label, but there are also some other benefits to having more face time with customers.
With online security being an ever present concern in the minds of today's consumer, familiarity with a brand and the people behind it can play a vital role in establishing trust when it comes to online purchases. The more a potential customer trusts and is familiar with a brand or product the more comfortable they will feel entering their personal information online.
Since many small businesses don't have huge budgets for promotion, connecting with their customers in a live market setting is a great start. To find out where Ron will be on any given weekend be sure follow the label on Twitter.