iPad Smarter Stand Kickstarter Project Hits $50k With 50 Days To Go

Smarter Stand turns the iPad Smart Cover into a multi-position iPad stand. With over 3,200 backers and $50k raised, the project is well on its way to become another big kickstarter hit.

2 clips straighten folds in the Smart Cover to prop it into handy new stand positions

It's such a simple and elegant solution to prop-up the iPad that it makes all other iPad stand accessories obsolete.

Los Angeles, CA (PRWEB) June 27, 2012

App Store developer Dotan Saguy, creator of several App Store hits, earlier this month introduced on Kickstarter.com the Smarter Stand for iPad. Smarter Stand turns the Smart Cover and the newly released Smart Case into full-featured multi-position stands without adding bulk or weight.

The Apple Smart Cover and the recently released Smart Case are some of the best iPad accessories, but users often complain about their limited use as a stand: The Smart Cover only folds into a stand for typing or viewing videos, yet most people use their iPad for a variety of other activities such as browsing, reading or playing that require a direct facing angle not offered by the Smart Cover.

Smarter Stand solves this problem elegantly and with a minimalist approach well suited to Apple products: 2 clips attach to either side of the Smart Cover. By sliding the clips, the cover’s folds are held straight which results in a variety of stand positions. For example, sliding one clip over the first fold makes a 33-degree iPad stand. Sliding the second clip over the second fold as well makes a 45-degree iPad stand. A private typing position even shields your screen when conducting a job interview or a business meeting.

Given 3,200 people’s enthusiastic backing on Kickstarter to date and the many positive comments received by the project, the Smarter Stand solution clearly resonates with many iPad owners. The project achieved its funding goal in 24 hours and just flew past the $50,000 funding mark with nearly 50 days to go.

Thanks to its clever design, Smarter Stand stays attached to the Smart Cover without adding any bulk or weight so it’s always available and ready to prop-up the iPad anywhere. It’s great to use at a desk, a coffee shop, or even on the tray table of an airplane. “Before coming-up with the Smarter Stand, I was always trying to prop-up my iPad on random objects. It’s such a simple solution, I was shocked when it finally hit me.” says Dotan Saguy, the inventor of Smarter Stand.

Smarter Stand clips come in a range of vibrant colors identical to the colors of the Apple Smart Cover. You can order them to match the color of your Smart Cover or mix colors to personalize your iPads (for example blue clips on a dark grey cover).

Pricing & Availability
Smarter Stand is available for pre-order now for a price of $14 on Kickstarter.com and will ship before the end of October 2012. Quantity discounts are available as well for orders of 3 or more. Note that a $11 early bird special is still available on Kickstarter (for the glossy white model only).

Press Contact:
Dotan Saguy
dsaguy(at)gmail(dot)com
(310) 405-0712
(310) 254-7919