(PRWEB UK) 25 June 2012
Superbreak, the UK city breaks specialist, has just launched a range of brand new star studded event packages for its 2012/13 Concerts & Events Programme. Building on its already strong relationship with the O2 Arena, the York based tour operator has secured a number of big name acts including debut UK tours from the award winning Jessie J, American singer/actress Jennifer Lopez and British own Cheryl Cole.
To date, the tour operator has reported encouraging sales for its Concert and Events programme, reporting that its events revenue for the last 8 weeks has risen by 50% from the same 8 week period in 2011. Popular event packages amongst Superbreak customers so far include a diverse range from high class comedy acts such as Michael McIntyre and John Bishop to Lionel Ritchie, Andre Rieu and the hugely acclaimed Cirque du Soleil’s Michael Jackson the Immortal World Tour.
Superbreak’s portfolio of concert and event packages have increased in popularity over the past few years as the London breaks tour operator strives to provide customers with the widest choice of music, pop, sport and cultural events possible. Last year, thousands of passengers travelled with Superbreak on a concert and events break, with many heading to London’s O2 Arena. Superbreak continue to set itself apart from its competitors by not only offering customers a wide range of hotels near the O2 and tickets to an event, but also an host of sightseeing tours, tickets and return rail travel options to enhance its position as a flexible travel operator.
Over the next few months, Superbreak customers have the opportunity to book concert packages to see popular acts including Peter Andre and Jason Mraz, TV program tours including the X Factor & the Voice, along with Ronan Keating, One Direction and Olly Murs confirmed for 2013. This year the operator has expanded its events portfolio to now include a range of regional concerts across the UK, from a range of acts at the Lytham Proms weekend, including opera singer Alfie Boe and 80’s spectacular Here and Now to outdoor events with John Barrowman Superbreak are working hard to ensure they are involved in the UK music scene
Darren Neylon, Marketing & Commercial Director at Superbreak commented: ‘With concert tickets, hotel accommodation and rail travel all bookable in one place, our incredible choice of packaged events at The O2 provide customers an excellent opportunity to visit and experience the Capital. We offer a full range of popular chart acts alongside comedy, sporting events and classical music, which provide a diverse mix of events for our customers to choose from. We have also extended our offering to regional events allowing customers across the Country easy access to some of their favourite acts.’
About Superbreak:
Superbreak is the internet division of Superbreak Mini Holidays Limited, the market leader for short breaks and hotels throughout the UK, including cheap weekend breaks in Edinburgh, Paris and Dubai. Superbreak is part of Holiday Break plc. Based in York, England, Superbreak specialises in booking city breaks in 2-5 star hotel accommodation throughout Britain for the leisure traveller. Superbreak also work with various travel providers offering a range of last minute hotel deals, including rail breaks, P&O mini cruise breaks, flights & more.
With 5000 plus hotel partners in worldwide locations from Manchester to Brighton, from London to Paris and with great availability and rates for theatre breaks, events at the O2 Arena, various popular attractions and national and international rail partners, Superbreak can offer an outstanding depth and breadth of UK and Overseas short break products.
For further information on Superbreak or on this PR, please contact:
Khalid Amin
Online Marketing Manager
Superbreak Mini-Holidays
Eboracum Way
York
YO31 7RE
(01904) 436043
http://www.superbreak.com
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