Tel Aviv, Israel (PRWEB) June 26, 2012
Starting today, online competitive intelligence is undergoing a revolution. Thanks to the new media intelligence available through AdClarity, the ambiguity which plagues the online advertising industry is now demystified. Previous to this new product’s release, when seeing a web ad for a product like a Toyota Camry on a site like yahoo.com, it was easy to determine the publisher (Yahoo) and the advertiser (Toyota), but further information was always hidden.
AdClarity now discloses full information about the advertiser, including the other publishing sites they advertise on, the regions they target, their current campaigns, and the deployment chain of each campaign. The ad users see on yahoo.com may have gone through many “middlemen” agencies and networks before reaching the publisher. Furthermore, the campaign can be compared to the same campaign running on other sites and to other to similar campaigns.
If a competitor like Nissan wants to understand Toyota’s advertising strategy, all they need to do is log on to AdClarity. In there, they can find (and duplicate) successful creative designs and marketing messages, understand the networks used, and uncover successful partnerships to pursue.
“Our customers are using AdClarity to unveil the entire ecosystem of display advertising,” says Orey Gilliam, CEO of BIScience, “they tell us that buying and selling media without AdClarity is like gambling. With our product, they can make informed decisions and can easily get ahead of their competition.”
Leading online media players have already started using AdClarity and now, online media monitoring is available for an absolutely free trial on its website, AdClarity.com.