(PRWEB) June 25, 2012
Telematics Update’s in-depth research into the HMI space states that displays are the key UI component growth area and new revenue opportunity. Heads-Up Display (HUD), organic light-emitting diode (OLED), haptic and center stack touchscreens represent a significant revenue opportunity of $350 - $400 million per year between 2013 and 1016. Telematics Update has produced a 180 page HMI Report to enable automakers and tier 1 automotive telematics companies to capitalize on this growing and exciting market.
Susan Kuchinskas, Journalist, Telematics Update affirms the importance of the HMI to automakers:
“Mercedes Benz's discreetly encircled Y whispers luxury, while Honda's perky red lettering emphasizes its brand attributes of performance and fun […] With the rise of car safety and infotainment systems, OEMs have an opportunity to take the brand experience even closer to the consumer—in the form of the car's onboard control system, known as the human-machine interface (HMI)”.
In order to capture a significant share of the connected car market, automakers must create a unique product that appeals to new customers. As Danny Shapiro, Director, Automotive Division, Nokia says, “It could be a lot of fun and a good way for car companies to differentiate and attract young customers”.
With this in mind, Telematics Update’s HMI Report 2012 Edition has been put together to enable automakers and tier 1 companies to develop a winning HMI strategy for the connected car; to enhance user experience and create product differentiation.
reports (at) telematicsupdate (dot) com
+44 (0) 2073757585
About Telematics Update: Telematics Update is the reference point for automotive telematics, mobile and web industries and a cornerstone for communications within the industry. We aim to provide you with industry focused news, events, reports, updates and information. Working with you, Telematics Update aims to be the hub of the automotive, mobile & web community enabling dialogue throughout the industry and driving telematics forward. We want you involved - it's your industry after all - please get in touch if you think we can do even more.