Dominion Dealer Solutions Launches Prime-Response.com; Website complements brand-oriented reputation management

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Prime ResponseTM, the industry’s top provider of innovative online reputation management (ORM) and a division of Dominion Dealer Solutions, announced today the launch of its website, http://www.Prime-Response.com.

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Prime ResponseTM, the industry’s top provider of innovative online reputation management (ORM) and a division of Dominion Dealer Solutions, announced today the launch of its website, http://www.Prime-Response.com.

With a singular focus on white hat reputation management efforts, Prime Response follows consumers’ conversations and influences customer behavior. Sold across multiple industries including health and fitness, restaurants, specialty retail, hospitality, power sports and automotive in U.S. and Canada, Prime Response builds a business or individual’s online presence through brand transparency. It focuses on online review sites such as Google Places, Yahoo Local, Yelp, and Citysearch, while also promoting positive reviews on social media sites such as Facebook and Twitter. With the advent of Prime-Response.com, all future reputation management product information, news, and events for these industries will now be available on one site.

Brice Englert, general product manager, remarked, "This product offers businesses a solid platform to direct and manage the building block of a sound social strategy -- consumer opinion -- and to understand how to match improved operations to an improved online perception. With over 58% of consumers checking reviews before making an online purchase, the Profile, Track and Influence components of Prime Response have become a vital piece of a dealership’s online reputation management."

As part of the Dominion Dealer Solutions’ family, Prime Response offers intelligent brand management by helping to monitor, understand, respond to, and influence what is being said online. Reputation specialists utilize key elements to maintain customers’ brand visibility online without removing negative reviews. The launch of Prime-Response.com as a brand management-oriented website further supports these efforts. The new site displays updated services, company history, testimonials and case studies, and listings of industry specialties. For more information, contact Prime Response sales or follow the conversation on Twitter.

Robert Berndt, president of Dominion Dealer Solutions, stated, “From humble beginnings as an add-on to the marketing services suite within the Dominion Dealer Solutions platform, Prime Response now serves five additional industries in two countries with very strong results. As Prime Response continues to evolve both within and outside automotive, this website will serve our customers and reseller partners even better.”

About Prime ResponseTM

Prime Response provides online reputation management tools such as Profile, Track and Influence to businesses in automotive, hospitality, power sports, medical and retail. By emphasizing white hat reputation management tactics and a consistent brand, Prime drives an increased volume of positive reviews that promote dealer brands. Prime’s reputation specialists help customers understand, respond to, and influence what is being said online.

About Dominion Dealer Solutions

Dominion Dealer Solutions helps car dealers attract, retain, and service customers for life. Dominion Dealer Solutions' marketing performance system includes: lead generation, mobile apps, reputation management solutions, web-based customer relationship and lead management tools; custom digital marketing tools including websites, SEO, SEM, digital advertising, specialized data aggregation; and inventory management analytics including market reports. Every OEM and more than 60 percent of auto dealers nationwide utilize the Dominion Dealer Solutions' technologies to solve their marketing challenges. For more information, visit our website, like us on Facebook, Pinterest or YouTube, or follow us on Twitter.

About Dominion Enterprises

Dominion Enterprises is a leading marketing services and publishing company serving the automotive, recreational and commercial vehicle, real estate, apartment rental, employment, parenting, and travel industries. The company’s businesses provide a comprehensive suite of technology-based marketing solutions including Internet advertising, lead generation, customer relationship management, website design and hosting, and data management services. The company has more than 45 market-leading websites reaching more than 17 million unique visitors monthly. Millions of For Rent®, Employment Guide® and HotelCoupons.com® publications are distributed across the U.S. each year. Headquartered in Norfolk, Virginia, the company has 3,300 employees in more than 145 offices in the United States, Canada, England and Italy. For more information, visit DominionEnterprises.com.

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Peyton Hoffman
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