Roger Reina Joins Interactive Fitness as Senior Director of Sales

Sunnyvale, CA (PRWEB) June 27, 2012

Today, Roger Reina joins Interactive Fitness as Senior Director of Sales for the Eastern United States. He will also serve as Market Manager for the North American Education Market. Roger brings 25 years of leadership experience to his new position. Most recently Roger has held key executive positions in academia and in the technology and service industries. Prior to that Roger spent 20 years as wrestling coach at University of Pennsylvania. Starting as the youngest Division 1 wrestling coach in the nation, Roger developed Penn wrestling to unprecedented levels of regional and national success. His program established multiple institutional, Ivy League and Eastern Intercollegiate Wrestling Association (EIWA) records, resulting in Pennsylvania becoming the #1 combination of academics and wrestling in the nation.

"Interactive Fitness is truly an inspiring organization, and I am delighted to join this very talented team,” said Roger. “The majority of my career has been dedicated to sports, fitness and the study of human performance. As a coach I constantly emphasized to our student-athletes the benefits of connecting their minds with their activity, exactly what Expresso is designed to deliver. My values are fully in line with the mission of the company.”

“Roger’s phenomenal career at University of Pennsylvania wrestling speaks for itself,” said Dan Toigo, Vice President of Sales. “He has combined that with an impressive transformation to significant accomplishments in the business sector. There is no one I would rather have on the team and leading our Eastern Region and Education Market initiatives.”

About Interactive Fitness

We believe that exercise should be fun instead of boring. We believe in engaging people in their workouts instead of distracting them. We believe in connecting people in a shared wellness experience rather than isolating them. We believe in the power of technology to transform lives and create a healthier and happier world. Interactive Fitness products combine virtual-reality, social connection, and personalization to deliver a cardio experience unlike any other. This is the Interactive Fitness Advantage.

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