Pulse Launches ‘Premium Sources’ Featuring New Offering from The Wall Street Journal

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Premium content seamlessly delivered via Apple iOS in-app subscriptions.

Pulse, the award-winning news application for mobile phones and tablets, announced today the launch of Premium Sources with a new offering from The Wall Street Journal. Beginning today, Pulse readers can subscribe to three individual Journal channels via Apple iOS in-app subscriptions. The channels, which are updated throughout the day with news, analysis and features from WSJ.com, include:

  •     WSJ Political Report ($3.99 per month): News and analysis on politics and government, including Election 2012 coverage and posts from the Washington Wire blog;
  •     WSJ Technology Digest ($3.99 per month): Technology news and perspectives from the Journal, gadget reviews, the latest Digits blog posts and more;
  •     WSJ Water Cooler (99 cents per month): A selection of the day’s most engaging, must-read business, economy, lifestyle and culture stories handpicked by Journal editors.

“We are thrilled to be innovating alongside The Wall Street Journal,” said Akshay Kothari, Co-Founder of Pulse. “There is significant opportunity to transform the consumption of premium content on mobile devices. Pulse users come back every day to discover exciting new content and they will love these new offerings from the Journal.”

“This is the latest evolution in our ‘Journal Everywhere’ digital strategy to meet new audiences through new digital platforms,” said Alisa Bowen, general manager of The Wall Street Journal Digital Network. “People are increasingly discovering content through services like Pulse. By adding a premium layer of Journal content to the app, we’re able to innovate on our paid content model while also reaching new audiences.”

In addition to the Journal’s content, Pulse is at work developing several additional Premium Sources along with its free Catalog of more than 350 sources.

Premium Sources are currently only available for purchase on iOS devices. Once purchased, users will be able to access them across all of their phones and tablets.


About The Wall Street Journal
The Wall Street Journal is the world's leading business publication with more than two million subscribers and is the largest U.S. newspaper by total paid circulation. The Wall Street Journal franchise comprises The Wall Street Journal, The Wall Street Journal Asia and The Wall Street Journal Europe. The Wall Street Journal Online at WSJ.com, the leading provider of business and financial news and analysis on the Web with more than one million digital subscribers and 34 million visitors per month worldwide. WSJ.com is the flagship site of The Wall Street Journal Digital Network, which also includes MarketWatch.com, Barrons.com, AllThingsD.com and SmartMoney.com. The Journal holds 34 Pulitzer Prizes for outstanding journalism, and, in 2011, was ranked No. 1 in BtoB's Media Power 50 for the 13th consecutive year.

About Pulse
Pulse is an award-winning application that makes it easy to consume news on mobile phones and tablets. Pulse users can choose their favorite news sources in an easy to read, customizable interface on the iPhone, iPad, and Android phones and tablets. Pulse has been named to the Apple's App Store Hall of Fame, chosen as an Android Editor's Choice app, selected as one of TIME's top 50 iPhone apps of 2011, and honored with the Apple Design Award. The company is headquartered in San Francisco, California. For more information, please visit http://www.pulse.me or follow us on Twitter @Pulsepad

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Dmitry Shevelenko

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