Irvine Chamber of Commerce Offers Free Webinar to Train Small-Businesses Owners in Shoestring Marketing

Irvine, CA (PRWEB) June 25, 2012

The Irvine Micropreneur Program, a webinar series sponsored by the Irvine (CA) Chamber of Commerce, will host “Marketing on a Shoestring” by author, speaker and USA Today columnist Steven D. Strauss on June 28th 2012 at noon PDT. The webinar will be presented in partnership with Business on Main, an online destination for small-business leaders, and additional sponsor Sprint in collaboration with MSN.

"In ‘Marketing on a Shoestring,’ I cover ideas both old and new – all of which can help you affordably grow your business,” says Strauss. “Did you know that you can get your wholesaler or distributor to pay for a big chunk of your ads? You can; it's called co-op advertising. What about the lawyer who grew his business by 120% – using only a letter to his former clients? And let’s not forget about pay-per-click and Facebook ads."

In this webinar, viewers will learn how to get more business – without breaking the bank. The webinar will examine marketing strategies like:

•     How to avoid paying the going rate card when buying advertising
•     How to leverage existing customers into word-of-mouth gold
•     How to use social media to actually bring in paying customers

The free live webinar airs June 28th 2012 from noon until 1:00pm PDT. Attendees must have an Internet connection and a separate phone connection. Login instructions for the webinar are available on the Irvine Micropreneur Program website at http://www.irvinemicropreneur.com.
Following his presentation, Strauss will answer attendees’ specific questions on using shoestring marketing to attract new customers and grow a business.

Steven D. Strauss is one of the country's leading small-business experts. An internationally recognized lawyer, columnist and speaker, Steve is also the author of 15 books, including the all new Small Business Bible. Steve is a regular columnist for Business on Main, the senior small-business columnist for USA TODAY and a board member of the World Entrepreneurship Forum. His latest entrepreneurial venture is the website TheSelfEmployed.com.

For additional information, contact the Irvine Chamber at 949-660-9112 or visit the website of the Irvine Micropreneur Program at http://www.irvinemicropreneur.com.

For additional information on Business on Main, visit the website at http://businessonmain.msn.com.

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