Jacobs Agency Named Agency of the Year, Takes Home Gold for Best CPG Marketing Campaign at American Business Awards

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Gold Stevie Award Trophy

Chicago, IL (PRWEB) June 26, 2012

Jacobs Agency was presented with two Stevie® Awards in the categories of Agency of the Year and Food & Beverage Marketing Campaign of the Year during the 10th Annual American Business Awards. The American Business Awards are the nation’s premier business awards program. All organizations operating in the US are eligible to submit nominations – public and private, for-profit and non-profit, large and small.

“We are extremely proud and humbled to receive top honors from the American Business Awards. Coinciding with our 15th year in business, our Stevie® Awards stand as a testament to how much we’ve grown as an organization,” said Tom Jacobs, President.

Nicknamed the Stevies for the Greek word for “crowned,” the trophies were presented to honorees during a gala banquet on Monday, June 18 at the Marriott Marquis Hotel in New York. More than 500 nominees and their guests attended. The presentations were broadcast live by the Business TalkRadio Network. Stevie Award winners were selected by more than 270 executives nationwide who participated in this year’s judging process.

In the category for Food & Beverage Marketing Campaign of the Year, Jacobs Agency was honored for the work they put forth on behalf of Tate & Lyle’s PUREFRUIT TM campaign. Designed to generate sales leads for PUREFRUITTM Monk Fruit Extract, the campaign leveraged direct mail and email to outline the features and benefits of PUREFRUITTM as a key ingredient for food and beverage manufacturers.

Jacobs Agency was also honored with a Silver Stevie® Award for Agency of the Year. With the recent launch of its refreshed brand, the Agency was recognized for its Through the LinesSM engagement philosophy, as well as its PR, social media and thought leadership initiatives toward self-promotion.

“During our rebranding process, the Agency quickly evolved to function as its own marketing team,” said Jacobs. “It’s important to us that our clients and prospects see our philosophy come to life in the way we promote ourselves. We want to be our own best case study.”

Details about the American Business Awards and the lists of 2012 Stevie® Award winners are available at http://www.stevieawards.com/aba.

About the Stevie® Awards
Stevie Awards are conferred in four programs: The American Business Awards, The International Business Awards, the Stevie Awards for Women in Business, and the Stevie Awards for Sales & Customer Service. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about The Stevie Awards at http://www.stevieawards.com.

About Jacobs Agency
Chicago based Jacobs Agency helps clients untangle their business problems. While their industries vary, the reason clients come to us is the same: they need sharp thinking, superior creative and the ability to reach targets on multiple levels. Today’s communications landscape has complexities that can immobilize even the brightest marketers. We are undaunted. Why? With Through the LinesSM engagement, our proprietary philosophy and marketing model, we understand and can expertly navigate the landscape’s intricacies. How? We start with an Objectives-Based Approach. From Targeted Awareness to Audience Engagement, from Lead Generation & Prospect Nurturing to Sales Enablement and Brand Refinement, we keep a client’s objectives as our guide and we produce breakthrough results. Have a complex business issue that needs straightening out? Call us at 312.664.5000 or visit http://www.jacobsagency.com.

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