Rushville, Illinois (PRWEB) June 27, 2012
Rescue Roasters, a coffee roaster on a mission to help fund animal rescues, has today debuted their new Indiegogo crowdfunding campaign. The company’s campaign, “Upgrading Frankenroaster,” is geared to help Rescue Roasters provide more products to animal rescue groups for use as fundraising tools.
Rescue Roasters is an innovative company dedicated to helping those who cannot help themselves – dogs and cats abandoned or abused by their owners. The company custom roasts and supplies animal rescue groups with coffee to use in fundraising efforts. The rescue groups are able to keep the majority of the profits from all sales, putting those funds back into their animal rescue and care efforts.
According to founder Gregg Snyder, “Rescue Roasters is a more than just a fundraiser. We’re creating a steady income stream for animal rescue groups.” Gregg has a valid point – the United States coffee industry is an $18 billion per year, recession proof business. Rescue Roasters wants to harness that immense potential and help animal rescue groups attain the financial stability they need to care for their charges.
Gregg Snyder goes on to say, “Indiegogo is providing us with the opportunity to reach the masses who, like us, believe that Rescue Roasters will have a significant impact on animal rescue funding levels.”
Of course, Snyder found out early on that investors are not particularly interested in putting their money into a business that intends to give a large portion of the profits away. Because of this lack of funding, Snyder found himself forced to build “Frankenroaster” – a homegrown coffee roaster. While the roaster has worked well for startup purposes, Rescue Roasters requires a commercial roaster capable of producing higher volumes of coffee for animal rescue groups.
To this end, Snyder has turned to Indiegogo, one of the most popular crowdfunding options today. Crowdfunding is transforming industries by giving supporters devoted to helping a cause the means to become involved through financial contributions.
Snyder is offering a variety of tasty rewards for contributors, including coffee samples, full 1-lb bags of gourmet coffee, coffee mugs, t-shirts, coffee club memberships and more. The highest level reward includes a year’s membership in three coffee clubs, all the products from lower level donations, and a trip to the company’s New Orleans coffee supplier to help create a unique coffee blend with two nights lodging and dinner thrown in. The winner’s dog will be featured on the packaging for the coffee blend developed, as well.
To find out more about Rescue Roasters’ mission and to help fund the company’s Indiegogo campaign, visit http://www.RescueRoasters.com.
About Rescue Roasters: Rescue Roasters was founded with the mission to provide animal rescue groups with a viable tool to help generate a continual stream of revenue while promoting the animals they currently have available for adoption. Rescue Roasters has three primary goals – to produce excellent coffee, to help fund animal rescues and to promote pets available for adoption.