The reason one builds an influencers list is to find their customers. It's important to create a target hit list, the top 10-15 blogs or websites in the specific niche, read and get active...start commenting.
Austin, TX (PRWEB) June 28, 2012
Learn how to:
- Set up minor listening posts
- Identify who industry influencers are
- Build relationships with influencers
- Grow a business
Listening and building a social network
Use Google Keyword Tool to help discover what people are searching for and see who is talking about what and what is important in a particular industry.
Once keywords have been identified, set up a Google alert to track the relevant content. This is how to find relevant content to share, listen for story ideas and build an influencer list based on who is posting the content.
Next, one can use Google Insights to see where the opportunities are. These insights will show search trends that can offer an advantage when it comes to producing content around keywords that people are actively searching.
Another great tool to consider is Tweetdeck as a listening tool to identify influencers. Here users can track keywords in their industries to see who is producing relevant content. It's another great source to help build an influencers list.
Where are customers hanging out?
The reason one builds an influencers list is to find their customers. It's important to create a target hit list, the top 10-15 blogs or websites in the specific niche, read and get active...start commenting. Now that the influencers have been found, it's important to listen to them daily, share their content and start building a relationship.
Other places customers are hanging out:
- LinkedIn Groups
- Yahoo! / LinkedIn Answers
- Google Groups
- Niche Online Communities (Ning)
- BusinessWeek Xchange
Social Media: Getting content shared
It's important to have the "Big Four" share buttons on content pages:
Structure social media sharing using the 4-1-1 model. For every six items shared, four of them need to come from the user's influencer list ("Hit List"). Another item is the educational content that is positioning the user themselves as a leader in their industry, while the last one can be a blatant sales pitch promoting the user's service.
Twitter Tip #1
Focus on what the audience cares about...and that's it.
Twitter Tip #2
As a user, one should mix in other's content, not just their own. And make sure to @ the person whose content is being shared so they know they're being talked about.
Twitter Tip #3
Listen, Listen, Listen
Twitter Tip #4
Use a management system
Twitter Tip #5
Integrate a share button with content
Share content and be sure to tag the person or page that is being shared
Users should join in discussions and position themselves as experts
Get familiar with it. It is a way to share slideshows and is gaining lot of popularity.
- This is not easy...but it can support long-term marketing and business goals.
- Dedicated resources are needed.
- Don't make excuses; this is not optional anymore.
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