Shweiki Media Printing Company Teams with Joe Pulizzi and Provides a Free Webinar Explaining how to Grow Online Traffic by Utilizing Simple Social Media Strategies

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Shweiki teams up with Joe Pulizzi--industry expert, founder of the Content Marketing Institute and one of the leading thought leaders behind the content marketing and social media movement--to offer businesses a free webinar and explain how to increase online traffic with social media.

Growing your online traffic with social media
The reason one builds an influencers list is to find their customers. It's important to create a target hit list, the top 10-15 blogs or websites in the specific niche, read and get active...start commenting.

Learn how to:

  • Set up minor listening posts
  • Identify who industry influencers are
  • Build relationships with influencers
  • Grow a business

Listening and building a social network

Use Google Keyword Tool to help discover what people are searching for and see who is talking about what and what is important in a particular industry.

Once keywords have been identified, set up a Google alert to track the relevant content. This is how to find relevant content to share, listen for story ideas and build an influencer list based on who is posting the content.

Next, one can use Google Insights to see where the opportunities are. These insights will show search trends that can offer an advantage when it comes to producing content around keywords that people are actively searching.

Another great tool to consider is Tweetdeck as a listening tool to identify influencers. Here users can track keywords in their industries to see who is producing relevant content. It's another great source to help build an influencers list.

Where are customers hanging out?

The reason one builds an influencers list is to find their customers. It's important to create a target hit list, the top 10-15 blogs or websites in the specific niche, read and get active...start commenting. Now that the influencers have been found, it's important to listen to them daily, share their content and start building a relationship.

Other places customers are hanging out:

  • LinkedIn Groups
  • Yahoo! / LinkedIn Answers
  • Google Groups
  • Niche Online Communities (Ning)
  • StumbleUpon
  • BusinessWeek Xchange

Social Media: Getting content shared

It's important to have the "Big Four" share buttons on content pages:

Structure social media sharing using the 4-1-1 model. For every six items shared, four of them need to come from the user's influencer list ("Hit List"). Another item is the educational content that is positioning the user themselves as a leader in their industry, while the last one can be a blatant sales pitch promoting the user's service.

Twitter Tip #1
Focus on what the audience cares about...and that's it.

Twitter Tip #2
As a user, one should mix in other's content, not just their own. And make sure to @ the person whose content is being shared so they know they're being talked about.

Twitter Tip #3
Listen, Listen, Listen

Twitter Tip #4
Use a management system

Twitter Tip #5
Integrate a share button with content

Share content and be sure to tag the person or page that is being shared

Users should join in discussions and position themselves as experts

Get familiar with it. It is a way to share slideshows and is gaining lot of popularity.

In Summary:

  • This is not easy...but it can support long-term marketing and business goals.
  • Dedicated resources are needed.
  • Don't make excuses; this is not optional anymore.

Click here to watch the entire free webinar.

Shweiki Media's mission has always been to help publishers improve by providing the most profitable, hassle-free printing experience possible. This includes guaranteeing the highest quality product, exceptional customer service and on-time delivery.

As a printer and publisher, Shweiki Media also believes that this hassle-free experience includes making their clients better. Utilizing relationships with industry experts, Shweiki Media strives to educate clients and help them thrive in the exciting world of publishing--while having lots of fun along the way! (

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David Reimherr
Shweiki Media
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