Only competition can drive the type of innovation the space needs, and we intend to deliver it in spades.
Provo, UT (PRWEB) June 28, 2012
Property Solutions International, Inc., the largest provider of property management websites and payments, announced its upcoming release of Entrata, the first property management software built on a single database with property management, portals, accounting, CRM, screening, utilities and insurance, under one login.
For the past decade, the multifamily industry has observed a striking absence of innovation in regard to property management software. Extensive issues, including difficulty with third-party integration, slow development pace, disjointed platforms, inattention to customer interests, cumbersome interface, browser restrictions and plug-in requirements have become increasingly apparent to industry professionals.
“While acquisitions abound, the actual customer experience becomes more and more detached and convoluted,” said Property Solutions CEO David Bateman. “Existing platforms fail to enhance their architectures. Extreme resistance to embrace third-party integrations creates an environment where innovation stagnates, and the property management firm lies in perpetual wait for features that never come.”
Despite these prevalent concerns, companies continue to employ inadequate technology in the absence of viable alternatives. As a national leader in multifamily software serving over 15,000 properties and three million units, Property Solutions has been listening to the conversation surrounding property management software since the company was founded in 2003 and has long recognized the need for technology that is open-source, cost-conscious, and fully integrated through a single database.
As Bateman explained, “We’ve noticed marked trends in which the general multifamily software purchaser has an ever decreasing number of options when it comes to software purchases. Only competition can drive the type of innovation the space needs, and we intend to deliver it in spades.”
Entitled “Entrata,” this new software first appeared on the multifamily scene in April 2012. The origins of Entrata and its affiliation with Property Solutions were concealed during a 12-week, anonymous campaign. Presented as the property management software alternative that helps professionals “break free” from costly, outdated technology, Entrata’s online videos—such as “Braveheart” and “Property Management Support Group”—helped convey some of the issues that many companies face with their current software.
Entrata’s advanced architecture allows a 10,000-unit company to operate at the level of sophistication of a 70,000-unit company and at a far lower cost threshold. The system not only simplifies reporting, training, implementation, and support but creates greater efficiency at the site level through a truly integrated, single platform. Entrata’s agile architecture allows for dramatically faster development cycles, and a higher level of interoperability with third-party platforms.
“We’re competing against architectures that were designed before the Internet ever existed. This product will be nothing short of a renaissance for multifamily property management,” said Bateman. “Initial alpha implementations have already validated the platform. Rather than building a system geared towards back-office accountants, the ultimate goal of our system is to attract prospects, service residents, and empower site-level users.”
Another defining characteristic of Entrata is its free, open API. However, a host of tools—including utility billing, screening, call center, payment processing, revenue management, lead management, payment processing, check scanning, vendor compliance management, marketing feeds, and portal integration—are already built into the platform. Interested parties are asked to visit http://www.entrata.com and complete a simple online form to receive the latest updates on product availability.
About Property Solutions
Founded in 2003, Property Solutions International, Inc. is the nation’s largest provider of apartment community websites and a leading developer of innovative property management software tools. Currently serving 27 of the NMHC Top 50 Largest Managers, the company offers a variety of web based solutions for leasing, rent collection, and maintenance request processing. Property Solutions’ web portals and electronic payment processing tools offer the advantage of full data integration with most widely-used property management software packages. For more information, go to http://www.propertysolutions.com.