The Shoptopia apps invite the mall’s most valuable resources—its retailers—to be a part of the mobile shopping experience for the consumer.
Denver, CO (PRWEB) June 27, 2012
PlaceWise Media, an integrated mall marketing provider, today announced the availability of version 2.0 of its mobile applications, adding elements of retailer functionality and further shopper-customization to the apps it builds for shopping centers.
The apps are an extension of PlaceWise Media’s Shoptopia NetworkSM, providing lifestyle and fashion content as well as deals from the local retailers that shoppers identify and follow. The Shoptopia Network mall apps are the only shopping apps that offer complete integration with the shopping center’s on-premise, online and content marketing in addition to linking to the shopper’s customized profile. The mobile reach of the network leverages the apps, SMS, mobile web and email to connect mall marketers, retailers and brands to shoppers along the point of purchase.
The upgrade provides shoppers with exclusive offers and incorporates Facebook login, opt-in push notifications for deal alerts, shopping center events and mall news, as well as optional loyalty and check-in functionality. Most importantly, the apps empower retailers to connect with their local mall shoppers by allowing the local store manager to create their own store pages online and publish deals, feature products and promote store events through the mall-based apps.
“Shopping centers have struggled with how to provide relevant and timely mobile content; it needs to be more than a store directory and parking information,” said John Dee, PlaceWise Media president. “The Shoptopia apps invite the mall’s most valuable resources—its retailers—to be a part of the mobile shopping experience for the consumer. We’re already delivering the dynamic content and framework that attracts the consumer; it’s important to have a platform that empowers retailers to make meaningful connections with shoppers.”
In addition to integrating a shopping center’s mobile, social, online and on-premise marketing, the Shoptopia Network is a valuable source of fashion and entertainment content for malls. The network provides touch-points that mirror the ways shoppers get information about brands, make purchase decisions and interact with their peers.
One of the first centers to receive the upgrade was Forest City’s Short Pump Town Center in Richmond, Va. “By leveraging the Shoptopia network and the mobile app at Short Pump Town Center, we’ve created marketing relationships with high-value consumers by incorporating mall media and mall advertising into our plans in ways that we were never able to do before,” said Jane Lisy, Forest City Enterprises’ senior vice president of Marketing for Commercial Management. “Forest City is committed to staying on the cutting edge of shopper marketing; integrating our properties’ efforts and delivering it to the mobile consumer is a high-priority.”
About PlaceWise Media
PlaceWise Media (formerly Mallfinder), developed the Shoptopia Network to provide malls with an online, mobile, social and on-premise content and advertisers with a one-stop, truly integrated ad buy that reaches shoppers before, during and after the shopping experience. Privately held and based in Denver, PlaceWise has serviced leading companies in the retail industry with interactive marketing services since 1997. Visit PlaceWise Media at http://www.placewise.com.
Shoptopia Network is a service mark of PlaceWise Media
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