The Most Intuitive Way to Analyze the Impact of Your Web Investment

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Visual Data Group delivers Alaras™ for Ultimate Overviews and Drill Downs of Web Visitors, Social Media and Beyond; Available as Standalone or Licensed

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Alaras digs deep, shows hidden relationships and can replace anything that's already in place because of its solid QlikView foundation.

Using technology to solve big problems with large data sets became so second-nature to folks like Darren Ball and Jim Harder that they wondered, “what if we applied our knowledge of large-scale real-time analysis toward analyzing your investment in web properties?”

With Industrial CodeBox Ltd’s QVSource QlikView Connector, Harder of Visual Data Group began to work on the application in early 2012. Using their own websites and QlikView, Visual Data Group’s development team went to work. Their “a ha!” moment came when they applied Industrial CodeBox's QVSource integration tool to connect QlikView to the powerful metrics in Google Analytics. Realizing that tells only part of the story, they added connections to Twitter, FaceBook, Klout, YouTube and others, and dubbed it Alaras.

“There is nothing the future can bring that will make Alaras irrelevant,” Harder said. “This application is here to stay, because it is faster, more flexible, more comprehensive and more affordable than anything else available or that could be developed outside this framework.”

Any company or organization that needs to hear what their customers are saying, either now or in the future, can benefit from the Alaras app. This has become especially important for consumer product companies. Whether it is to monitor customer compliments and complaints, measure the effectiveness of marketing activities or understand the activity on your website in near real-time robustness, Alaras achieves unsurpassed visibility of web and social activity in one dashboard. Finally you can draw conclusions between media channels and the consumer’s activities.

Harder said the application, which packs a lot of analytic power in a small technological footprint and requires little maintenance, would be ideal for providers of large-scale content management systems who want to offer analytics. “Alaras digs deep, shows hidden relationships and can replace anything that's already in place because of its solid QlikView foundation,” Harder said.

“The potential for Alaras is unlimited,” said Darren Ball of Industrial CodeBox. “We are integrating other data feeds, such as internal CRM, ERP and call-tracking data to create one integrated, easy-to-use and powerful application.” Harder added that the ability to view and analyze marketing campaign results in a near real time, with core elements such as customer reach, web hits, market penetration and actual sales of targeted products, is an unprecedented advance in marketing intelligence.

About Visual Data Group
Visual Data Group delivers unsurpassed visibility quickly and affordably using the most agile and easy-to-use Business Intelligence applications and processes. VDG’s approach to data mining improves performance, reduces costs and allows businesses to make better-informed decisions more quickly. Visual Data Group is headquartered in Cleveland Ohio, with affiliate offices throughout the United States and Canada. Our certified technical and business consultants specialize in consumer products, manufacturing and logistics industries with a special focus on all aspects of supply chain management. Visit us at

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Tim McGraw
Visual Data Group
(510) 845-9063
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