Our adhesives, sealants and lubricants help keep the athletes' equipment in top shape and allow it to resist the most powerful forces of man and nature.
Rocky Hill, CT (PRWEB) June 27, 2012
During the 2012 Summer X Games, Henkel Corporation and its Loctite® brand adhesives and sealants will sponsor two extreme athletes and help to keep their equipment in top- performance shape throughout the grueling games. The Team Loctite® roster includes American freestyle motocross and off-road racers Carey Hart and Jeremy "Twitch" Stenberg.
Henkel-sponsored motocross racer Carey Hart will compete in the Speed and Style event in search of gold. Hart has competed at the X Games since 1999 and made it to the bronze medal round at the 2011 Summer X Games. Ten-time X Games medalist Jeremy “Twitch” Stenberg returns to his two-wheel roots at Summer X Games 2012, competing in the Best Whip and Speed and Style events.
The vehicles that belong to Team Loctite® racers take a beating during the competition. Loctite® adhesives and sealants — products that have enhanced motor vehicle performance for more than 50 years — help keep the bikes in reliable racing form throughout the games.
“Our Summer X athletes push their equipment to the limits under harsh conditions,” explains Mike Shannahan, Henkel’s director of marketing for the North American general industry business. “Known around the world for its extreme performance, Loctite® is the perfect sponsor for Summer X racers. Our adhesives, sealants and lubricants help keep the athletes’ equipment in top shape and allow it to resist the most powerful forces of man and nature.”
X Games Los Angeles 2012 will take place June 28 through July 1, and will be covered live on ESPN’s family of networks. The Summer X Games feature athletes from across the globe competing for medals and prize money in skateboading, BMX competition, Moto X racing and Rally racing. The full Summer X 16-event schedule can be found at http://www.espn.go.com/action/xgames/summer/2012/schedule.
For the 2012 Summer X Games, Henkel has launched a custom-built Facebook application, http://www.is.gd/2XBybO, that will allow Team Loctite® fans to follow the athletes’ event schedules, competition results, and autograph schedules. The app will feature daily rotated videos of new and past X Games highlighting Team Loctite® athletes and their accomplishments, with exclusive behind-the-scenes photos and videos uploaded daily during the games.
During the games, Henkel will host autograph sessions with the competing Team Loctite® athletes as well as Levi LaVallee, Mike Schultz, Jeremy McGrath, Liam Doran and RJ Anderson. The booth will also host Loctite® product demonstrations and sample giveaways.
To get daily updates and information throughout the competition via social media, fans can access http://www.twitter.com/Loctite_Xtreme, http://www.facebook.com/loctite, and http://www.youtube.com/loctite. For more information on Henkel’s sponsorships, visit http://www.henkelna.com/sponsorships.
Henkel operates worldwide with leading brands and technologies in three business areas: Laundry & Home Care, Cosmetics/Toiletries and Adhesive Technologies. Founded in 1876, Henkel holds globally leading market positions both in the consumer and industrial businesses with well-known brands such as Persil, Schwarzkopf and Loctite. Henkel employs about 47,000 people and reported sales of $21.7 billion and adjusted operating profit of $2.8 billion in fiscal 2011. Henkel’s preferred shares are listed in the German stock index DAX and the company ranks among the Fortune Global 500.
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