Arbitron Reports 22% Increase After 6 Weeks of My Cool Inventions Radio Shows Saturdays, 4pm EST, 970WFLA Radio + 970WFLA.com

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Reversal of Summer “Down Trend” For Show Where “Sharks” Vote on Products Pitched by Every-Day Inventors

A 22% audience increase was reported by Arbitron for My Cool Inventions; the recently launched live, one-hour radio show airing on 970WFLA terrestrial radio in Tampa, FL Saturdays at 4pm. The program features 3 every-day inventors who pitch their products and a guest expert who provides tips and guidance to inventors. The listeners (Sharks!) view the products at 970WFLA.com via iHeartRadio or at MyCoolInventions.com, where they VOTE for their favorite pitch and also track the voting results for the most popular product.

“We are pleasantly surprised because we were advised that numbers drop off in the summer months but we find the spike in ratings is testimony to what we hear from people who tell us they are finding and following the show each week so we continue to grow,” says co-host Akos Jankura; Akos The Solutionist.

‘Everyone can be part of the fun and the success,” says co-host John Cremeans The Dr. of Shopology. Our listeners and viewers learn about the product at the same time we do and they can make or break an inventor’s dream.” The voter capacity was actually maxed out during one show. “Our growing audience is passionate about having their voice heard through their vote and we’ve made it easy with our text system.”

“We’ve developed a resource where inventors can move through the steps smoothly and without the devastating lag time that discourages so many idea guys and gals.” says Akos. “We welcome inventors to step up for their big chance!”

Media Contact: Terri Hartman Terri(at)HartmanMediaGroup(dot)com 813/767-7915
Marketing / Sales / Syndication: Victoria Raymer vmraymer(at)gmail(dot)com 727/224-4332

Arbitron Inc. is an international media and marketing research firm serving the media—radio, television, cable and out-of-home; the mobile industry as well as advertising agencies and advertisers around the world. Arbitron's businesses include: measuring network and local market radio audiences across the United States; surveying the retail, media and product patterns of U.S. consumers; providing mobile audience measurement and analytics in the United States, Europe, Asia and Australia, and developing application software used for analyzing media audience and marketing information data.

The Company has developed the Portable People Meter ™ (PPM™) and the PPM 360™, new technologies for media and marketing research.

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Terri Hartman
Hartman Media Group
(813) 767-7915
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