Polaris Marketing Research Announces New Personnel

Polaris Marketing Research Inc. announces Joseph R. McGahan as the newest member of the Polaris team. We are happy to welcome McGahan to Polaris Marketing Research and feel that the addition of his skills will augment Polaris’ already superior survey and consulting capabilities.

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Joe McGahan
Joe’s combination of business experience, academic excellence and superb credentials will be an asset for Polaris and for our clients.

Atlanta, GA (PRWEB) June 29, 2012

Polaris Marketing Research Inc. announces Joseph R. McGahan as the newest member of the Polaris team. We are happy to welcome McGahan to Polaris Marketing Research and feel that the addition of his skills will augment Polaris’ already superior survey and consulting capabilities.

As vice president of account development, McGahan will expand Polaris’s capabilities to address businesses’ marketing research questions and needs. In addition to business development, he will serve as the key contact between new clients and Polaris. McGahan will work with the clients to educate and deliver quality marketing research services provided by Polaris.

McGahan is a professor of psychology at the University of Louisiana at Monroe, teaching various research courses in addition to social psychology, and Co-Director of The Social Science Research Lab at ULM. He is an active researcher with particular interests in social cognition and has published numerous articles pertaining to intuitive correlational reasoning.

He has his Ph.D. from the University of Oklahoma, M.S. from Yeshiva University, N.Y., and B.A. from S.U.N.Y. at Oswego, N.Y.

“Joe’s combination of business experience, academic excellence and superb credentials will be an asset for Polaris and for our clients. We are all very happy to have Joe join the Polaris family,” said Polaris President Jan Carlson.

About Polaris
Founded by Jan Carlson, Polaris Marketing Research is a full-service firm that provides state-of-the-art online interactive marketing research reporting, interviewing and data collection, quantitative and qualitative research expertise and personalized project management.

Atlanta-based Polaris Marketing Research is affiliated with the Council of American Survey Research Organizations, the American Marketing Association and the American Society for Quality.

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