Social Media Marketers, Horton Group, Highlight Report Posted to Forbes.com over Facebook Advertising Effectiveness on Different Smartphones

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Horton Group

Nashville, Tenn. (PRWEB) June 29, 2012

Nashville advertising agency, Horton Group, is continuously seeking information to share with clients on social media marketing developments and best practices. As part of their research efforts they uncovered an interesting article that suggests businesses pay closer attention to mobile media app development for different smart devices. In an article written by Forbes’ Robert Hoff, he provides statistical information over how different smartphone users are interacting with ads on Facebook. The data reports that people on Android phones click on advertising more often than those using an iPhone.

Hoff contributes the noticeably higher responses to ads on Google devices to the fact that the Android Facebook app is better integrated into Facebook’s overall functionality. Data also showed higher conversion rates for users accessing ads through Android devices resulting in a cost per thousand reached that was much lower. However, as Hoff also states things might be changing shortly since Apple has announced plans for an improved iPhone Facebook application. Horton Group suggests companies and organization take advantage of lower social media advertising costs that might be a result of the competition outlined in this article.

The social media experts at Horton Group believe this article and the data provided by Hoff speaks high volumes to the importance of reaching people through advertising on social media platforms. Smartphone manufacturers have been in a race to find better ways to integrate the most popular social media platform into their operating systems. The article reveals that as Facebook continues to upgrade its functionality, the apps used to access the social media platform from a mobile device will become more dedicated. This only expands the power of social media advertising as it allows your brand to become mobile – people can access products or services from any place at any time. For businesses that have not considered using social media channels like Facebook Horton Group suggest business owners read deeper into the benefits of a social media marketing campaign.

About Horton Group
Horton Group has been working with clients of all shapes and sizes since 1996. They are dedicated to providing businesses and organizations in and outside of the Nashville area with fun and engaging ways to interact with their customers. They offer various social media services, from Facebook and Twitter customization to complete management of social media strategies. It is Horton Group’s mission to provide professional resources to building brand recognition and increasing revenues, while creating positive impacts on local and national economies. They offer additional marketing and advertising services including: web design, web development, email and mobile marketing, media buying and search engine optimization.

For more information on Horton Group's social media services and more contact them either by phone at 615-292-8642 or by email at info(at)Hortongroup(dot)com.

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