LASIO® Professional Hair Care Makes Their Runway Debut at Mercedes Benz Fashion Week Swim Miami

LASIO® Professional Hair Care announces their participation in Mercedes Benz Fashion Week Swim Miami. Defying their image of simply sleek straight looks, LASIO® will heat up the runway with their Keratin Infused HYPERSILK® line and ProStraight® Flat Iron, creating chic beach looks.

  • Share on TwitterShare on FacebookShare on Google+Share on LinkedInEmail a friend
Keratin Infused HYPERSILK® line by LASIO® Professional Hair Care

Keratin Infused HYPERSILK® line by LASIO® Professional Hair Care

We are finally getting the chance, on a major fashion platform, to showcase the versatility of our Keratin Infused HYPERSILK® products and ProStraight® Flat Iron. They are truly for any woman, during any season, and for achieving multiple looks

New York, NY (PRWEB) June 28, 2012

LASIO® Professional Hair Care officially announces their participation at Mercedes Benz Fashion Week Swim Miami, July 19-July 23, 2012, as the hair care sponsor for multiple individual shows.

This will be the company’s first year of attendance at Mercedes Benz Fashion Week Swim Miami. “We are very excited and honored to have been invited to participate in Mercedes Benz Fashion Week Swim Miami,” comments Morisha Gaul, Marketing Director of LASIO®, Inc. “We are finally getting the chance, on a major fashion platform, to showcase the versatility of our Keratin Infused HYPERSILK® products and ProStraight® Flat Iron. They are truly for any woman, during any season, and for achieving multiple looks, whether sleek and straight or grungy waves.”

LASIO® Professional Hair Care is expected showcase why they are 2012’s rising hair care line. The company is in negotiations with a celebrity hairstylist to represent them as their new Brand Ambassador and also expected to launch a new HYPERSILK® product.

About LASIO® Professional Hair Care

Founded in 2000 as the brainchild of Nadine Ramos, LASIO®, Inc. began with the creation of the LASIO® Keratin Treatment and LASIO® Studios salon. LASIO® proudly holds the title of “keratin pioneer” in the United States due to Ms. Ramos’ recognition of the unique reparative characteristics of this naturally created miracle protein, in an industry previously saturated with Japanese straighteners and harsh relaxers.

Since then, LASIO® Inc. has flourished into a beauty conglomerate; introducing the world to HYPERSILK®, a miraculous line of keratin infused daily hair care products, and Keratin Tropic®, the first formaldehyde free keratin treatment. LASIO® continues to grow and excel as a brand committed to providing innovative products and tools for in salon services and at home use.