Seattle, WA (PRWEB) June 29, 2012
Despite some signs that the economy is slowly recovering, many people are looking for ways to save when it comes to looking good. Intimate, high quality salon visits are not as frequent when money is tight and have even been seen as a leading economic indicator, according to a recent article in Forbes. It cites the frequency of salon visits as increasing and that profit margins for beauty salons have been higher in the last two years "than any year between 2007 and 2009."
Even with this encouraging news, salons are always looking for ways to draw in new customers and keep established clients returning. Pinup's University Village Salon offers a few ideas on incentives that salons will offer to valued customers. These incentives are ways to make a visit more affordable, and should be asked about when choosing a salon. Next to high quality service and a comfortable atmosphere, financial incentives can be a great way to weed out choices.
Here are a few:
Loyalty Reward Programs
This is a system of collecting points through regularly offered services. Each service garners a certain number of points, and once enough points are collected, salon credit is awarded. In some salons with numerous locations, these points can be accumulated and spent in any of their businesses. For instance, points accumulated at Pinup's U-Village Salon can be spent at their Greenlake Salon location.
Professional Product Discount
At a high quality salon, the products they endorse and use can often be purchased at a discount price. Sometimes it takes a certain dollar amount to kick in these savings, but shampoos, conditioners, Pearatin serums and other products that you know will work, can be bought at a decent savings.
Many salons offer rewards for good recommendations that result in new customers. By helping them to bring in business, salons should freely offer discounts or store credit. Beware if a salon seems reluctant to do this! This could be an indicator of what they really think of their customers.
Some places really go out of their way to value their customers, even going so far as to offer substantial savings on birthday services. This is great since its not just a way to spoil the individual, but also ensures they will look good for their planned festivities.
Newsletters and Promotions
Discount events and sale product notices can be sent directly to a customer’s email at most salons. This is a way for salons to keep in touch with their customers and pass along savings when business gets a little slow or a new product is introduced at an introductory price.
Happy Hour Events
Salons will sometimes hold discount events in a fun and social atmosphere. These events are fulfilling for the stylists and offer a place where new ideas can be shared between customers.