American Girl Crafts® Debuts Its First-Ever Girl of the Year® Craft Kits

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American Girl Crafts Girl of the Year 2012 kits

Clifton, N.J. (PRWEB) June 28, 2012

American Girl Crafts® introduces premiere craft projects and supplies inspired by McKenna Brooks, the 2012 Girl of the Year® from American Girl®.

The stories of McKenna’s adventures as a young gymnast in Seattle, Washington, are the basis for books and doll product from American Girl. The new kits from American Girl Crafts take cues from McKenna’s love of gymnastics, as well as her strength and determination to turn challenges into triumphs. Girls can capture and celebrate their own achievements with the Sticker Style Frame and Memory Album, or encourage friends and family to do their best with the Super Spirit Card-Making Pad. Wearable crafts like Star Spirit Hair Accessories, Color Coded Friendship Bracelets and an Iron-On Drawstring Bag are a fun way for girls to create their own style.

Even Polka Dot, McKenna’s pet hamster, provides inspiration—with a felt Sew & Stuff hamster pillow that girls can make. Always popular punch-out Paper Dolls and dimensional Stickers based on McKenna add extra value for crafty and artistic girls.

American Girl Crafts also gives girls a unique opportunity to enjoy the feature-length movie, An American Girl: McKenna Shoots for the Stars™ with their own friends with the Movie Party Kit. Each kit includes craft-able invitations, popcorn bowls, activities and more. The film will be available July 3 on Blu-ray™Combo Pack and DVD at Walmart, American Girl retail stores and americangirl.com, and is scheduled to air on Saturday July 14, 2012 at 8/7c on NBC. It is distributed by Universal Home Entertainment.

All American Girl Crafts products are available at Amazon.com July 15th and retail for $5.99 to $21.99. Please contact Misty Huber at mhuber(at)eksuccess(dot)com for more information, high-res images and samples. American Girl Crafts is a licensed brand of EKSuccess Brands, a creative consumer products company.

About American Girl
American Girl is a wholly owned subsidiary of Mattel, (NASDAQ:MAT, http://www.mattel.com), the world’s leading toy company. Since American Girl’s inception in 1986, the company has devoted its entire business to celebrating the potential of girls ages 3 to 12. American Girl encourages girls to dream, to grow, to aspire, to create, and to imagine through a wide range of engaging and insightful books, age-appropriate and educational products, and unforgettable experiences. In meeting its mission with a vigilant eye toward quality and service, American Girl has earned the loyal following of millions of girls and the praise and trust of parents and educators. To learn more about American Girl or to request a free catalogue, call 1-800-845-0005 or visit http://www.americangirl.com.

About EKSuccess Brands
Established in 1978, EKSuccess Brands is one of the country’s leading creative consumer products companies. Its diversified portfolio includes more than 10,000 inspirational and creative products covering paper crafting, needle crafting, stamping, jewelry making, kids’ crafts, painting and more. Popular brands include K&Company™, Inkadinkado®, Dimensions®, Jolee’s Boutique®, Sticko®, Perler®, Martha Stewart Crafts™ and American Girl Crafts®. EKSuccess Brands is a division of Wilton Brands Inc. For more details visit http://www.eksuccessbrands.com. Dream. Make. Celebrate™.

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