Port Washington, New York (PRWEB) June 28, 2012
Paradigm Sample™, a leading innovator in mobile and online panel capabilities for both the consumer and business-to-business market research industry, celebrates its third year in business. Paradigm Sample™ has been leading the charge in helping clients learn how to best use mobile data collection within their research portfolio. Paradigm Sample™ has worked with leading consumer packaged goods companies and market research companies to provide mobile data solutions that are based on real market pain points. For example, over the last year, Paradigm Sample™ in conjunction with Management Science Associates launched and brought to market the industry first’s Convenience Consumer Insight’s panel that allows clients to understand overall consumer behavior at convenience stores as well as dynamics related to recent purchase occasion.
“As technology evolves, Paradigm continues to innovate to stay on the forefront of capturing insight from consumers as close to the moment of truth whether it is a conference or a shopping experience,” said Sima Vasa, CEO, Paradigm Sample™. “As a result we are capturing critical data that allows clients to not only engage one time but rather over a period of time see how behavior changes depending on the different environmental factors that might or might not take place in a store.”
Paradigm Sample™ gives back to the research community
As part of giving back to our research colleagues, we have established a Shared Innovation Program in which clients can share real business problems and we can collaborate to craft and execute a solution leveraging our mobile data collection capabilities without having to make a huge investment.
Vasa also adds, “Our clients know that they have to explore the mobile world but they do not have the bandwidth nor huge investment dollars to get started. Our approach allows clients to meet their objectives of learning about the mobile world without sticker shock and by leveraging Paradigm’s three years of learning.”
About Paradigm Sample™
Paradigm Sample™ provides market research insight, through innovative data access to high-value audiences based on exclusive panels and partner panels along with proven mobile technologies. The company uses a consultative approach with clients to meet their end-to-end sample needs. Paradigm specializes in hard-to-reach audiences and is experienced in online and mobile panels. We represent an exclusive panel (North America, Europe, and Asia), and provide even broader access through a global network of over 260 sample partners. Paradigm also provides real-time sales and marketing insights to drive timely business decisions via mobile technology solutions.