Cullowhee, NC (PRWEB) June 28, 2012
Backed up by an impressive board of directors, which includes experts in fields of entrepreneurship and innovation, motivation, psychology, counseling, biofeedback, yoga, acupuncture, nutrition, Reiki, hypnosis, pharmacy, and medicine, a nationally-known game changer and product developer has come up with a way to “quit tobacco without quitting.”
How does that happen? Richard Worth had faced his mortality at age 62. While he didn’t know what the 4,000 chemicals in cigarettes would do to him, nor that they affected every organ in his body, he did know that he had contracted COPD and emphysema: the most costly aspect of his 40-year habit of 60 cigarettes a day. He had tried every way to quit: the patch, other smoking cessation medications, and willpower.
Over a 20-year period, he had quit six or seven times, only to fall back into the as-powerful-as-heroin addiction to cigarettes. During each attempt, Worth had been miserable. What made this time different? He knew he was going to die. He accepted that. But there was one larger difference: His 2005 real estate business, which had failed in 2009. He was a unique developer, but due to the impossible real estate depression, he was forced to retire early and to retire a lot poorer than he ever thought possible.
Worth, a winner of many national awards for innovation and a two-time winner of the Entrepreneur of the Year award by Merrill’s Ernst Young, was sitting around watching reality shows (he couldn’t work and he had no capital), thought: “How do I justify this sloth? I’ve never taken it easy. It’s time to, but I can’t justify it psychologically.” He thought and thought and thought.
“I know what to do, since I’m doing nothing with my life,” he said. “I’m going to attack cigarettes one more time. But, this time it will be different. It will be my way.” Worth had never approached an entrepreneurial adventure in the normal way. He said, “I’m going to come up with a new form of cigarette smoking cessation that works for me, and then I’ll share it with the world. The old ways don’t seem to work and the process of quitting is filled with suffering. The old ways are too terrible.”
By doing due diligence on the current state of cessation products and treatment programs, he came up with a plan that does not force people to quit –in fact, people quit smoking without quitting smoking, at least not until they can do so under their own terms and while enjoying an ever increasing sense of control. It’s in smokers’ own hands, how many cigarettes to smoke each day while the treatment program is in effect until he or she is enabled over time and with a multi-pronged approach using the new firm’s proprietary method, to quit. Therefore, there is no failure. With a plan including tools, games and awareness that builds self-confidence, Worth developed a three-phase program called Tobacco Road.
He himself started Phase 1 of his new program and in less than two months he went from 60 cigarettes a day to quitting completely. He was blown away. The first phase alone was both enjoyable and not torturous. He had ended a 40-year addiction without adding Phases 2 and 3 and was shocked that it was so easy. “If I could quit, anyone could quit,” he said. Worth then tested his own success with other anecdotal clinical trials performed by members of his developing advisory board, and they have all been successful.
“As a serial entrepreneur, recently down but now back and ready to ‘come out swinging’ again, Richard realized he’s got to spread the word by introducing this program to any smoker or chewer of tobacco,” said Robert Lahm, associate professor of entrepreneurship at Western Carolina University’s Center for Entrepreneurship and Innovation, who was recently recruited to join Tobacco Road’s advisory board. “Richard is also a Small Business and Technology Development Center (SBTDC) client, so it is part of our mission of economic development and engagement to work with his firm,” said Lahm.
Millions of people are suffering, they think they can’t quit, and are destined to a path of self-destruction because they give nicotine control over their lives. Our mission at Tobacco Road is to offer the most advanced, cutting-edge cessation treatments in the world, helping smokers and “chewers,” quit while avoiding the pain of doing so. We give people confidence, control, and a way off, Tobacco.
Contact Richard Worth at rw(at)tobaccoroad(dot)net or 828.377.0092 or Sherry Fox at sfox(at)tobaccoroad(dot)net to find out how you can quit without quitting!
The WCU College of Business’ Center for Entrepreneurship and Innovation is designed to serve as a catalyst for the creation of successful entrepreneurial ventures. The center provides educational support for aspiring and current entrepreneurs, and fosters cross campus and inter-institutional collaboration on the inclusion of entrepreneurship theory and practice for all disciplines. Faculty and staff of the center provide expertise to other organizations that work for economic development, including the SBTDC with which it shares offices.
Through its distance and residential undergraduate and distance master’s level program in entrepreneurship, WCU’s center offers practical hands-on education and service-learning activities facilitated by a faculty of experienced entrepreneurs. The center endeavors to provide students with the skills necessary to think creatively, to successfully launch their own businesses, or to work with an employer in launching and growing an entrepreneurial venture.
For more information, contact Dr. Robert Carton, head of WCU’s Department of Entrepreneurship, Sales and Marketing, and Hospitality and Tourism, at 828-227-3984 or rcarton(at)wcu(dot)edu.
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