Hollywood’s Best Kept Makeup Secret Moves into Mainstream Stores

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Youthful Trends caffeinated makeup primer has been used in dozens of movies and television shows to perfect the faces of Hollywood stars under the demanding scrutiny of digital cameras. While this natural primer smooths out lines and shrinks pores to create the ultimate canvas for makeup, it also protects against damage from hot lights and heavy makeup applications without harmful chemicals.

Youthful Trends Caffeinated Makeup Primer

Youthful Trends is the most famous makeup primer you've never heard of.

GSC Products quietly launched their Youthful Trends caffeinated makeup primer in 2010 as the first “silicone free” cosmetic product of its kind. While the product gained fast traction with everyday consumers, it was professional Hollywood makeup artists that put this unique primer on the radar of America’s biggest beauty retailers. Thanks to deals with several major chains, Youthful Trends is rolling into more than 10,000 stores in 2012. Not bad for a product that began with a tiny budget less than two years ago.

In 2010, GSC didn’t have enough cash to advertise in traditional venues, so the company opted to spend their money by sending free product to hundreds of bloggers and professional makeup artists around the country. The small investment quickly paid off with positive reviews from numerous beauty bloggers, but it was Hollywood’s professional makeup community that embraced Youthful Trends as the next big thing.

Youthful Trends makeup primer has been used in dozens of movies and television shows to perfect the faces of Hollywood stars under the demanding scrutiny of digital cameras. While this natural primer smooths out lines and shrinks pores to create the ultimate canvas for makeup, it also protects against damage from hot lights and heavy makeup applications without harmful chemicals.

Major Hollywood makeup artists such as Donyale McRae, (Project Runway, The Oscars) and Joseph Farulla, (Men in Black, Sopranos, Boardwalk Empire) swear by Youthful Trends for their celebrity clients, and the film industry is embracing this makeup primer as the answer to looking good under the exacting focus of today’s hi-definition lenses.

“Our goal was to create a 100% natural makeup primer with no silicone or silicone derivatives like all the other primers have. Silicone fills lines and pores to create a smooth surface for makeup, but it also damages skin and leads to breakouts, dermatitis and prematurely aged skin. This is especially true under the hot sun or hot lights. By combining natural ingredients, we found a way to deliver the smoothing properties of traditional primers without using silicone and the finish is far better than anything else”, says Wayne Perry, lead product developer for GSC Products.

Youthful Trends uses a natural base of witch hazel and vegetable glycerin along with caffeine, to create super skin absorption and protection against UV damage. This proprietary formula also includes super anti-oxidants and herbals such as green tea, clary sage and cat’s claw to control facial sweating and preserve the look of makeup for up to 48 hours, regardless of skin type. In addition, it works with all types of makeup on every skin color.

For more information visit Greensations.com. Free samples are available for verified media and professional makeup artists upon request.

ABOUT GSC Products:
GSC is dedicated to creating natural health and beauty products using innovative ingredients under their Greensations banner. The company manufactures a variety of nationally distributed products in their upstate New York facility. Some of their more well known brands include ThermaSkin, ThermaScalp, Venomous and Fresh Beauty Market.

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