Sydney, NSW (PRWEB) June 29, 2012
My Adventure Books, produced by Identity Direct, are a popular product in the UK market. Originally starting in Sydney, Australia, Identity Direct has now become one of the world’s leading suppliers of personalised children’s products, with offices around the world.
The United Kingdom has been a growing market in the eCommerce space for the last 10 years. According to a recent report from IRMG, an e-tail trade consultancy, the eCommerce market is growing at a rate of approximately 20% year on year in the UK alone, with similar growth in the US market.
The year on year spending rates for the gifts industry has increased by 22% in the UK market. My Adventure Books, by Identity Direct have been a top seller for their UK based website for several years now, and this growth is proving that eCommerce is where the retail industry is heading.
Identity Direct are taking a strong position in the UK market. Due to the popularity of the My Adventure Books series, this has always been their main focus, however they are continually expanding their product range in other areas. This range includes personalised address labels, personalised school supplies, and other personalised children’s gifts. Identity Direct constantly refresh product ranges and designs, ensuring they remain current.
One of the key differences Identity Direct have over other online personalised gift companies is their exclusive partnership with some of the biggest children’s brands in the world. Ongoing partnerships with Disney, Marvel, Sesame Street and Nickelodeon mean that Identity Direct can offer a wide range of personalised products, featuring your child’s favourite characters, which are not available in retail stores.
Key benefits that set Identity Direct apart include:
About Identity Direct
Identity Direct, publisher of My Adventure Books, is the world’s leading supplier of personalised children’s products. We create products that bring magical, memorable moments that will live in the hearts and minds of you and your children forever. All our products are individually personalised for you and, having been in business since 1992, we’re experts in personalisation. We appreciate the joy our products bring you and we take seriously our responsibility to provide you with great quality products, matched with unrivalled value and superior service. We’re also partners with some of the biggest children’s brands in the world – including Disney, Marvel, Sesame Street and Nickelodeon. These partnerships let us combine the uniqueness of personalised gifts with the magic of your children’s favourite characters. If unique, memorable and magical is what you’re looking for in a gift, we can help!