MandMDirect announce a nationwide search for the faces of their Autumn/Winter 2012 fashion campaign

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We want to scout out people whose looks and attitude will represent the MandMDirect brand

(PRWEB UK) 30 June 2012

Jo McLaren, Product Marketing Manager at MandMDirect, commented “We aren’t looking for the next supermodels, but want to scout out people whose looks and attitude will represent the MandMDirect brand. It’s important to us that the new faces of MandMDirect reflect what our customer’s feel MandMDirect stands for. That’s why they will have the say, being able to vote for their favourite models online. If you think you have what it takes, we want to hear from you!”

Aspiring models will have until Sunday 17th July 2012 to enter, by uploading a current photo using the ‘Be the Face of MandMDirect’ model competition app via Facebook http://www.facebook.com/mandmdirect . Entries will be judged by the MandMDirect panel, who will select the top 50. The top 50 entries will then be displayed in the voting gallery, where MandMDirect’s Facebook followers will have the final say, being able to vote for their favourite models.

The male and female with the most votes will become the ‘faces of MandMDirect’. The competition winners will be announced on Friday 10th August and will take part in a photoshoot at MandMDirect’s headquarters on August 23rd 2012. Images from the photoshoot will feature online across MandMDirect’s homepage and social media, as part of MandMDirect’s Autumn/Winter 2012 campaign

Jo McLaren added “This competition is due to popular demand. We’ve received requests from many customers wanting to model for us and decided nothing could be better than having people who are passionate about the MandMDirect brand representing us.”
For more information visit: http://www.mandmdirect.com/landingpages/ModelComp.htm

About MandMDirect

MandMDirect is an international discount fashion etailer. Over the last 25 years MandMDirect has been dedicated to delivering the biggest fashion and sports brands at the lowest prices, and offer on the mandmdirect.com website over 4,000 branded lines across womenswear, menswear, childrenswear, footwear and accessories.

Aimed at savvy shoppers who don’t want to compromise on quality, MandMDirect has attracted over one million active customers, receives 34 million visits a year to their website and has been awarded a number of prestigious accolades in the retail industry; including Etailer of the Year in the 2010 Drapers Etail Awards.

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